Marketing Manager
Year Ahmedabad, Gujarat, India
Job Description
b'
Job Summary: The Real Estate Marketing Manager will lead the marketing efforts of our real estate division, developing and implementing strategic marketing plans to drive brand awareness, generate leads, and support sales objectives. This role requires a creative, analytical, and dynamic individual who can blend traditional marketing techniques with modern digital strategies to reach potential buyers and investors. Key Responsibilities:
- Marketing Strategy and Planning:
- Develop comprehensive marketing strategies to promote real estate properties, including residential, commercial, and mixed-use developments.
- Conduct market research to identify target demographics, market trends, and competitive landscape.
- Create and manage marketing budgets, ensuring cost-effective allocation of resources.
- Brand Management:
- Enhance and maintain the company\xe2\x80\x99s brand image across all marketing channels.
- Develop and enforce brand guidelines to ensure consistency in all marketing materials and communications.
- Digital Marketing:
- Oversee the company\xe2\x80\x99s digital marketing efforts, including website management, SEO/SEM, social media, email marketing, and online advertising.
- Utilize data analytics to measure the effectiveness of digital campaigns and make data-driven decisions.
- Content Creation:
- Develop compelling marketing content, including brochures, flyers, videos, blog posts, and advertisements.
- Collaborate with designers, photographers, and videographers to produce high-quality marketing materials.
- Lead Generation and Management:
- Implement lead generation strategies to attract potential buyers and investors.
- Manage and nurture leads through the sales funnel using CRM tools and marketing automation software.
- Event Management:
- Plan and execute promotional events, open houses, and trade shows to showcase properties.
- Coordinate with sales teams to ensure successful event execution and follow-up.
- Public Relations:
- Build and maintain relationships with media outlets, industry influencers, and community partners.
- Prepare press releases and manage media inquiries to enhance public relations efforts.
- Performance Tracking and Reporting:
- Monitor and report on the effectiveness of marketing campaigns and initiatives.
- Provide regular updates to senior management on marketing performance metrics and KPIs.
- Bachelor\xe2\x80\x99s degree in Marketing, Business Administration, Real Estate, or a related field.
- Minimum of 5 years of experience in marketing, with at least 2 years in a real estate environment.
- Proven track record of developing and executing successful marketing campaigns.
- Strong understanding of digital marketing strategies and tools.
- Excellent written and verbal communication skills.
- Proficient in marketing software and tools, such as CRM, marketing automation, and analytics platforms.
- Creative thinking with strong problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Knowledge of real estate industry trends and regulations is a plus.
- Experience with real estate marketing platforms like Zillow, Realtor.com, or similar.
- Graphic design skills and familiarity with design software (e.g., Adobe Creative Suite).
- Experience in content management systems (CMS) and customer relationship management (CRM) systems.
- Ability to analyze market data and translate it into actionable marketing strategies.
- Full-time position, typically Monday through Friday, with occasional evenings and weekends as needed for events or deadlines.
- Office-based role with some travel required for property site visits and events.
- Day shift
- Marketing: 1 year (Required)
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD3333986
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationAhmedabad, Gujarat, India
-
EducationNot mentioned
-
ExperienceYear