Job Description

Company Name: VARITE India Private LimitedAbout The Client:
An intelligent data infrastructure company that provides enterprise customers with unified data storage, integrated data services, and cloud operations (CloudOps) solutions. The company is based in San Jose, California. The Client offers cloud data services for online and physical management of applications and data.Essential Job Functions:

• The Email Marketing Specialist executes email campaigns and manages related activities to support that execution.
• This role will work with others on the marketing team, including campaign managers and channel and GTM stakeholders, to drive the email channel to support the company\xe2\x80\x99s lead generation goals.
• Coordinate all the processes associated with email development: minor copy editing, email and landing page design, list identification and upload, and approval and testing of all the components.
• When required, perform basic email and landing page design tasks.
• Organize ongoing email testing program, running A/B and multivariate tests, analyzing the results, and recommending appropriate changes based on conclusions.
• Execute email sends per the email calendar. Ensure emails are scheduled and sent to support company goals while not overwhelming copy, design, or other resources.
• Operate and optimize email-related optimization tools, like EOA, Litmus, etc.
• Ensure compliance with worldwide anti-spam regulations, including monitoring prospect opt-in and opt-out status, targeted countries, and suppression lists.
• Coordinate, perform data hygiene on, and upload event lists, and other lists, into Marketo.
• Based on your Marketo expertise, work with the rest of the Global Execution team to help execute the client business unit\xe2\x80\x99s integration into client corporate marketing processes and tools.

Qualifications:Requirements:

• Successful candidates are goal-oriented, possess exceptional attention to detail, and love both the analytical and creative sides of email marketing.
• Should be equally comfortable crunching numbers in a spreadsheet and researching new creative ways to reach and engage client\xe2\x80\x99s target audience.
• You are data-driven, thrive on keeping a finger on the pulse of current company happenings, and enjoy creating buzz around our product and people.
• The ideal individual has 2-4 years of experience in developing and implementing email marketing initiatives with a B2B software or technology company.
• Good written and verbal communication skills. Be at ease with relationship building, and in collaboration in a cross-functional team comprised of diverse personalities, skillsets, and levels of experience. Excellent organizational skills, focus, and attention to detail are a must, as is the ability to work in a fast-paced, dynamic and energetic environment, often under tight deadlines.
• Ability to manage multiple complex projects simultaneously, work with multiple stakeholders and meet strict and aggressive deadlines
• A discipline of process: documenting, publishing, promoting, and enforcing repeatable and sustainable processes that ease workflow and improve group productivity and effectiveness
• A strong team ethic, providing other team members with excellent customer service and maintaining a desire to be the strongest contributor to team success
• Experience building and deploying email campaigns using Marketo preferred.
• Working knowledge of HTML coding and CSS will be added advantage
• Basic understanding of digital marketing
• A desire to learn new email marketing tools and processes
• Ability to adapt to changes

Technical Requirements:

• Word, Excel, PPT basic understanding
• Marketo is a mandatory requirement.

How to Apply: Interested candidates are encouraged to respond/submit their updated resumes, and for additional job opportunities, please visitUnlock Rewards: Refer Candidates and Earn.
If you\'re not available or interested in this opportunity, please pass this along to anyone in your network who might be a good fit and interested in our open positions. VARITE offers a Candidate Referral program, where you\'ll receive a one-time referral bonus based on the following scale if the referred candidate completes a three-month assignment with VARITE.Experience Level Bonus Referral: 0-2 years INR 5,000
2-6 years INR 7,500
6+ years INR 10,000About VARITE: VARITE is a global staffing and IT consulting company providing technical consulting and team augmentation services to Fortune 500 Companies in USA, UK, CANADA and INDIA. VARITE is currently a primary and direct vendor to the leading corporations in the verticals of Networking, Cloud Infrastructure, Hardware and Software, Digital Marketing and Media Solutions, Clinical Diagnostics, Utilities, Gaming and Entertainment, and Financial Services.Equal Opportunity Employer:
VARITE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, veteran status, or disability status.

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