Job Description

This role is for one of the Weekday's clientsMin Experience: 3 yearsLocation: BengaluruJobType: full-timeWe are looking for a dynamic and results-driven Marketing Lead/Manager to spearhead our brand marketing, performance marketing, and offline marketing initiatives. In this role, you will be responsible for crafting and executing marketing strategies that enhance brand awareness, drive customer engagement, and optimize marketing performance. You will work closely with cross-functional teams, including product, sales, and design, to create compelling campaigns that align with business goals.RequirementsKey ResponsibilitiesBrand Marketing & Management

• Develop and execute a strong brand marketing strategy that establishes and strengthens brand presence in the market.
• Define brand positioning, messaging, and storytelling across multiple channels.
• Ensure brand consistency across all touchpoints, including digital, offline, and experiential marketing efforts.
• Conduct market research and consumer insights analysis to understand brand perception and identify opportunities for growth.

Performance Marketing

• Plan and manage performance marketing campaigns across digital channels (Google Ads, Meta, LinkedIn, etc.) to drive customer acquisition and retention.
• Monitor, analyze, and optimize paid campaigns to maximize ROI and reduce customer acquisition costs.
• Use data-driven insights to enhance campaign effectiveness, including A/B testing, audience segmentation, and conversion rate optimization.
• Collaborate with the content and design teams to create high-impact ad creatives and landing pages.

Offline Marketing

• Develop and execute offline marketing strategies, including events, sponsorships, partnerships, and out-of-home (OOH) advertising.
• Identify and collaborate with offline marketing partners to expand brand reach.
• Plan and implement community engagement programs, activations, and brand awareness initiatives in key markets.
• Measure and track offline marketing ROI to optimize future investments.

Qualifications & Skills

• 3+ years of experience in brand marketing, performance marketing, and offline marketing.
• Strong analytical skills with the ability to interpret marketing data and optimize campaigns accordingly.
• Experience in managing paid media campaigns across Google, Meta, LinkedIn, and other platforms.
• Expertise in offline marketing channels such as events, activations, and sponsorships.
• Strong project management and communication skills with the ability to work cross-functionally.
• Creative thinker with a strategic mindset and a passion for building brands.
• Experience in a high-growth startup, D2C, or B2B company is a plus.

Weekday AI