Marketing Lead
Year Gurugram, Haryana, India
Job Description
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Responsibilities: Lead Brand Strategy, Positioning and Communications
- Developing and implementing comprehensive brand strategies.
- Defining and refining brand positioning to ensure consistency across all touchpoints.
- Overseeing all brand communication efforts to align with business goals.
- Working closely with cross-functional teams to integrate brand strategies.
- Managing marketing activities across different product categories.
- Analyzing market trends, consumer insights and competitive landscape.
- Developing and executing category-specific marketing plans.
- Monitoring and reporting on the performance of marketing campaigns.
- Developing and executing GTM strategies for new product launches.
- Collaborating with product development, sales, and other relevant teams.
- Creating detailed launch plans, including marketing activities, timelines, and budgets. Tracking and evaluating the performance of product launches and adjust strategies as needed.
- Identifying and establishing strategic brand partnerships to enhance brand visibility.
- Developing and managing relationships with influencers and brand ambassadors.
- Creating and executing influencer marketing campaigns that align with brand objectives.
- Monitoring and measuring the impact of partnerships and influencer activities.
- Overseeing the development and execution of social media strategies.
- Managing online reputation by monitoring and responding to customer feedback.
- Developing content and campaigns to engage and grow the social media audience.
- Utilizing analytics tools to measure the effectiveness of social media activities.
- Developing and implementing PR strategies to enhance brand reputation and visibility.
- Managing media relations and cultivating relationships with key media outlets.
- Overseeing the creation and distribution of press releases and other PR materials.
- Tracking and analyzing PR performance metrics to measure the impact of campaigns.
- Developing a comprehensive content strategy that resonates with target audiences.
- Overseeing the creation of high-quality content and marketing materials.
- Ensuring consistent messaging across all marketing communications.
- Collaborating with internal teams and external agencies to produce engaging content.
- Developing and implementing SEO strategies to improve organic search rankings.
- Conducting keyword research and analysis to identify opportunities for optimization.
- Overseeing on-page and off-page SEO activities.
- Monitoring SEO performance using analytics tools and adjust strategies as needed.
- Developing and executing performance marketing campaigns.
- Utilizing data and analytics to measure the effectiveness of campaigns.
- Managing budgets and allocate resources to maximize ROI.
- Collaborating with internal teams and external partners to drive campaign success.
- Planning and managing paid media campaigns across both ATL and BTL channels.
- Developing media strategies that align with brand objectives.
- Overseeing the execution of media buys, including negotiating with vendors.
- Analyzing the performance of paid media campaigns.
- Leading and managing the marketing team, providing direction, feedback and support.
- Recruiting, training and developing team members.
- Fostering a collaborative and innovative team culture.
- Conducting regular performance reviews and providing coaching to team members.
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
- 5-7+ years of experience in marketing, with a focus on brand strategy and digital marketing.
- Proven track record of successful product launches and marketing campaigns.
- Strong analytical skills and ability to interpret data to drive decision-making.
- Excellent communication and interpersonal skills.
- Experience managing teams and working in a collaborative environment.
- Proficiency in marketing tools and platforms, including SEO tools, social media management tools, and analytics software.
- Day shift
- Digital marketing & Brand Strategy: 5 years (Required)
- Marketing: 5 years (Required)
- GTM Strategy: 6 years (Required)
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Job Detail
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Job IdJD3347520
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationGurugram, Haryana, India
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EducationNot mentioned
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ExperienceYear