Roles & Responsibilities:
Becoming the subject matter expert on all marketing platforms, including anything regarding emails, landing pages, Virtual webinars platform
Manage the execution of global campaign offers and tactics reporting
Supporting all Bentley initiatives which will impact our global Industry Marketing and Product Marketing teams around the world, making a positive impact on events and campaigns that affect the company\'s bottom line.
Enter and maintain Production SharePoint queue requests and calendars to ensure priorities are clear and transparent across teams
Promote, administer, and moderate global webinar events. Manage registration process for Webinars and Events
Work with teams to execute email marketing campaigns, ABM and virtual events
Work closely with team members to strategize, create and execute Monitor all campaigns in Marketo, Eloqua, HubSpot
Providing reporting and analytics using Adobe Analytics, QlikView, Salesforce Marketing Cloud, and other available data sources on performance including response and conversation rates for individual tactics and offers, and tracking results against sales pipeline or attendee targets.
Ensures all deliverables and tasks are scheduled and completed on time.
Maintaining planning documentation and accompanying schedules covering deliverables, resources, task assignments, critical path, and milestone dates
Qualifications:
Degree in Marketing
Minimum of 1 years proven experience in B2B, including digital marketing, email marketing, webinar/virtual events
Experience with Email Marketing, Adobe Connect, CRM, Marketing Automation and Reporting. Experience with marketing automation platforms preferred (Salesforce, C4S, Hubspot, Marketo , webinar platform - Splash, ON24, ZoomInfo, Gotowebinar
PC literacy with appropriate MS Office applications proficiency
Project Management knowledge
About Bentley Systems:
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world\xe2\x80\x99s infrastructure \xe2\x80\x93 sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent\xe2\x80\x99s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems\xe2\x80\x99 5,000 colleagues generate annual revenues of more than $1 billion in 194 countries.
Equal Opportunity Employer:
Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.
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