Marketing Head of Consumer Personal SystemsDescription -Job Summary
This role is responsible for leading creation of annual marketing plans, budgets and forecasts tailored to the assigned country/market. The role directs day-to-day activities of a team of marketing professionals, managing staffing, workflow, and team budgets. The role drives development of customer segmentation strategies, identifies critical strategic partnerships that advance business, and ensures legal compliance. Additionally, the role provides strong leadership, driving change initiatives and monitoring performance goals.
Responsibilities
Leads creation of annual marketing plans, budgets, and forecasts tailored to the specific market's needs and characteristics.
Directs day-to-day activities and operations of one or more large teams of marketing professionals including managing staffing, workflow, and budgets.
Directs conduct of in-depth market research to understand consumer behavior, preferences, and emerging trends.
Leads senior marketing and campaign managers to plan, execute, and optimize marketing campaigns, including advertising, promotions, and content marketing.
Delivers regular reports to senior management, including key performance indicators and return on investment analysis.
Drives a team to develop customer segmentation and audience strategies by leveraging market insights and product or solution roadmaps.
Identifies strategic partnerships or alliances with local businesses and organizations to expand market reach.
Ensures that all marketing activities comply with local laws and regulations, including data protection and advertising standards.
Applies expert subject matter knowledge, shapes knowledge base across businesses, functions, or regions, and provides strong leadership to drives change initiatives and monitor performance goals.
Performs talent management responsibilities including recruitment, performance management, coaching and career development.
Education & Experience Recommended
Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
Preferred Certifications NAKnowledge & Skills
Analytics
Business Development
Business Marketing
Business To Business
Customer Relationship Management
Data Analysis
Demand Generation
Digital Marketing
Go-to-Market Strategy
Key Performance Indicators (KPIs)
Market Research
Marketing
Marketing Communications
Marketing Management
Marketing Strategies
Product Marketing
Project Management
Salesforce
Social Media
Thought Leadership
Cross-Org Skills
Customer Centricity
Prioritization
Resilience
Team Management
Strategic Thinking
Impact & Scope
Impacts large functions and leads projects requiring knowledge of multiple disciplines or areas of HP.
Complexity
Uses managerial concepts and company objectives to resolve highly complex issues in creative and effective ways. May achieve goals through subordinate supervisors.
Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job - MarketingSchedule - Full timeShift - No shift premium (India)Travel -Relocation -Equal Opportunity Employer (EEO) -HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.If youxe2x80x99d like more information about HPxe2x80x99s or your EEO rights as an applicant under the law, please click here: