• Develop and oversee the execution of comprehensive marketing strategies.
• Set long-term goals to build brand awareness, improve market penetration, and support revenue growth.
• Lead, mentor, and manage the marketing team, fostering a collaborative and high-performance culture.
• Identify skill gaps within the team and provide development plans to support team members' growth.
• Oversee the brand strategy to ensure consistent messaging and positioning.
• Drive creative brand campaigns that resonate with target audiences across different channels.
• Implement a digital-first strategy across social media, email marketing, and content marketing.
• Track digital marketing metrics, and make data-driven adjustments to improve performance.
• Conduct market research to understand customer needs, preferences, and trends.
• Analyze competitor strategies to position the brand effectively in the market.
• Lead the creation of content strategies to support product launches, promotions, and customer engagement.
• Collaborate with product and sales teams to align on messaging, campaigns, and go-to-market strategies.
• Manage the marketing budget effectively, ensuring that resources are allocated to maximize impact
• Report on spending and campaign performance, making adjustments as necessary to meet business objectives.
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