Experience : 8+ yrs Job Location : Kolkata, WFO Only, 5 Days Working Marketing Services - Red Apple Technologies Position Duties: \xe2\x97\x8f Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion \xe2\x97\x8f Develop the positioning framework for a product, platform, or software-based service lines across industries \xe2\x97\x8f Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, value proposition, competitive environment, and service or solution differentiation to target customers and prospects \xe2\x97\x8f Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs \xe2\x97\x8f Create and launch content-led thought leadership programs to create brand awareness and demand generation \xe2\x97\x8f Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs \xe2\x97\x8f Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement) \xe2\x97\x8f Develop and Implement our GTM strategy for multiple segments, geographies, and industry verticals. \xe2\x97\x8f Design and develop successful marketing campaigns; own their implementation from ideation to execution. \xe2\x97\x8f Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels. \xe2\x97\x8f Implementing strategies for increasing site traffic through organic & paid search listings \xe2\x97\x8f Managing Ad Campaigns on major PPC/Meta and affiliate platforms like Google, LinkedIn, Facebook Bing, etc. \xe2\x97\x8f Responsible for SEM bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend \xe2\x97\x8f Design, build and maintain our social media presence \xe2\x97\x8f Plan & implement strategies to drive traffic & engagement from social channels Plan, execute, and measure experiments and conversion tests \xe2\x97\x8f Plan & execute all other online marketing initiatives including display, email, mobile, remarketing, etc. \xe2\x97\x8f Design and produce engaging content for social media, paid & internal media that can attract and convert our target customers. \xe2\x97\x8f Oversee development of marketing material, collaterals, ads, app content, etc. \xe2\x97\x8f Experiment with a variety of new channels around community, content, video, influencers, etc. to drive brand awareness. \xe2\x97\x8f Plan and lead service launches by determining scope, messaging, timing, and priorities for marketing tactics to drive service awareness and adoption. \xe2\x97\x8f Conceptualize and Execute Demand Generation activities. \xe2\x97\x8f Support marketing and sales teams with messaging, content, and collateral to differentiate our services offering and convert prospects into customers \xe2\x97\x8f Improving the user experience on the company website (including design, content, and usability) Candidate Requirements \xe2\x97\x8f We are looking for a highly motivated marketing professional with 5-8 years in B2B software services marketing and brand-building experience \xe2\x97\x8f Strong business and technical acumen, problem-solving ability, and an understanding of software services offerings Mobility, Digital transformation, AR/VR, and Gaming. \xe2\x97\x8f Good experience in Online Marketing, Brand Management, SEO, Corporate Communication, Marketing, Public Relation, Digital Strategy, Socila Media Marketing \xe2\x97\x8f Strong networking skills with the ability to build and maintain strong relationships with business, operations, and technology teams internally and externally. \xe2\x97\x8f Excellent verbal and written communication skills, excellent presentation skills, and excellent negotiation skills. Ability to engage with senior management. \xe2\x97\x8f Experience from IT Services domain Job Type: Full-time Pay: \xe2\x82\xb91,300,000.00 - \xe2\x82\xb92,300,000.00 per year Benefits:

• Flexible schedule
• Health insurance
• Provident Fund

Schedule:

• Monday to Friday

Experience:

• B2B Marketing: 5 years (Preferred)
• Social media marketing: 5 years (Preferred)
• SEO: 8 years (Preferred)
• PPC Campaign Management: 5 years (Preferred)

Work Location: In person