Experience : 8+ yrsJob Location : Kolkata, WFO Only, 5 Days WorkingMarketing Services - Red Apple TechnologiesPosition Duties: Lead the design and execution of service line and solutions marketing strategies and programs aimed at delivering impact across the sales funnel, from pipeline creation to conversion Develop the positioning framework for a product, platform, or software-based service lines across industries Collaborate with business line, service and solution, marketing, and sales teams to understand our existing customer base, buyer journeys, value proposition, competitive environment, and service or solution differentiation to target customers and prospects Leverage market research and competitive analysis to understand industry trends and competitive positioning in order to develop marketing strategies and programs Create and launch content-led thought leadership programs to create brand awareness and demand generation Utilize analytics to enhance customer segmentation and establish metrics to evaluate and track existing and new programs Contribute and provide insight into initiatives and programs led and executed by other teams (e.g., key account planning and analyst engagement) Develop and Implement our GTM strategy for multiple segments, geographies, and industry verticals. Design and develop successful marketing campaigns; own their implementation from ideation to execution. Identifying and implementing strategies for increasing revenue and transactions through PPC marketing channels. Implementing strategies for increasing site traffic through organic & paid search listings Managing Ad Campaigns on major PPC/Meta and affiliate platforms like Google, LinkedIn, Facebook Bing, etc. Responsible for SEM bid optimization, portfolio selection to deliver Revenue targets and ROI on Ad spend Design, build and maintain our social media presence Plan & implement strategies to drive traffic & engagement from social channels Plan, execute, and measure experiments and conversion tests Plan & execute all other online marketing initiatives including display, email, mobile, remarketing, etc. Design and produce engaging content for social media, paid & internal media that can attract and convert our target customers. Oversee development of marketing material, collaterals, ads, app content, etc. Experiment with a variety of new channels around community, content, video, influencers, etc. to drive brand awareness. Plan and lead service launches by determining scope, messaging, timing, and priorities for marketing tactics to drive service awareness and adoption. Conceptualize and Execute Demand Generation activities. Support marketing and sales teams with messaging, content, and collateral to differentiate our services offering and convert prospects into customers Improving the user experience on the company website (including design, content, and usability)Candidate Requirements We are looking for a highly motivated marketing professional with 5-8 years in B2B software services marketing and brand-building experience Strong business and technical acumen, problem-solving ability, and an understanding of software services offerings Mobility, Digital transformation, AR/VR, and Gaming. Good experience in Online Marketing, Brand Management, SEO, Corporate Communication, Marketing, Public Relation, Digital Strategy, Socila Media Marketing Strong networking skills with the ability to build and maintain strong relationships with business, operations, and technology teams internally and externally. Excellent verbal and written communication skills, excellent presentation skills, and excellent negotiation skills. Ability to engage with senior management. Experience from IT Services domainJob Type: Full-timePay: \xe2\x82\xb91,300,000.00 - \xe2\x82\xb92,300,000.00 per yearBenefits:

• Flexible schedule
• Health insurance
• Provident Fund

Schedule:

• Monday to Friday

Experience:

• B2B Marketing: 5 years (Preferred)
• Social media marketing: 5 years (Preferred)
• SEO: 8 years (Preferred)
• PPC Campaign Management: 5 years (Preferred)

Work Location: In person