Job Description

SummaryPosition: AVP / VP xe2x80x93 Marketing
Base Location: Perungudi, Chennai
Reporting to: Executive Vice President
CTC range: INR 25 xe2x80x93 40 lakhs pa
Incentives: 8-10% of CTC upon achievement of KRAs
Language proficiency: To be able to read & write Tamil language
Gender preference: Male / Female
Age restrictions: Incumbent under 45 years of age most preferred
Travel requirements: 5-7 days per month across TN / India
Work Schedule: Corporate Office xe2x80x93 Mon. xe2x80x93 Fri., Market visits as required
Joining requirement: Immediate / latest by 1 June 2024About UsOur Client is the worldxe2x80x99s first Tamil language focussed Social, Hyperlocal App. With an intention to connect and bring the global Tamil diaspora together. The strategy and technology
stack of our client is currently being supported by Accenture.
With a median age of 30 years across 100+ employees, Our client is among the fastest growing start-ups in Chennai, and is poised to become a coveted employer during the FY 2024-25.
Currently, the app has over 3 lakh users and aspires to reach 10 lakh users by Q2 FY 23-24 and over 100 lakh users by 2025 (E).Role brief:Our client is seeking a suitable candidate for the role of AVP / Vice President xe2x80x93 Marketing.
The AVP / Vice President xe2x80x93 Marketing will be responsible for all facets of managing the Brand
Identity and to be able to build a recognizable aura for the App in a short period of time.
The role will require collaborating with cross-functional teams within the Organization such as Product, Content and Sales, as well as across the Group and with external stakeholders.
The incumbent will be responsible at a core Leadership level for driving all areas of Brand Management such as xe2x80x93
xe2x9exa2 Marketing Communication
xe2x9exa2 Driving App Downloads
xe2x9exa2 Managing User engagement
xe2x9exa2 Maintain adequate DAUs / MAUs
xe2x9exa2 ATL / BTL Advertising & Marketing
xe2x9exa2 Loyalty Management
xe2x9exa2 Employer Branding
xe2x9exa2 Building IP Events for the brand
xe2x9exa2 Managing and organizing Events for Clients and third-party Brands.Candidate backgroundThe incumbent must have worked for established companies in Digital Media for 15+ years, with an extensive knowledge about the state and consumer patterns of Tamil Nadu. Prior
exposure to start-up culture and / or entrepreneurship are added traits that are most desired. The candidate should have a minimum experience of 10 yearsin the field of Digital Marketing,
of which the last 3-5 years should have been a pan-India role, with extensive experience in Strategic affairs, working closely with CEO / Management Members.Key Qualifications include: -
xe2x96xaa Core Marketing xe2x80x93 Brand ideation / Positioning
xe2x96xaa Coordination with Creative Agencies
xe2x96xaa Past experience in liaising with Advertising Agencies
xe2x96xaa Prior indulgence in Performance Marketing
xe2x96xaa Excellent communication and negotiation skills
xe2x96xaa Strong leadership and team management abilities
xe2x96xaa Experience in the digital media industry
xe2x96xaa Masterxe2x80x99s Degree in Business, Sales, Marketing, or a related field
xe2x96xaa Knowledge of digital marketing trends and technologies is a plusReferences: At least 2 colleagues with whom the candidate has worked in the past, including
one senior and one junior workmate and 2 generic references (outside of direct employment
such as Business Partners, Vendors, Hiring Consultants, etc.).Interested candidates can share your profile to this mail ID - stephen.sajan@cielhr.com

Ciel HR