Job Description

• Developing Marketing Strategies : Creating and implementing strategic marketing plans to promote the services offered by the eye hospital, such as eye exams, surgeries, laser treatments, and vision correction procedures.
• Market Research : Conducting market research to identify potential patient demographics, competitor analysis, and market trends in eye care services.
• Campaign Management : Planning and executing marketing campaigns across various channels (digital, print, social media, etc.) to increase patient referrals and brand awareness.
• Collaboration : Working closely with healthcare professionals, including ophthalmologists and optometrists, to understand their needs and develop targeted marketing initiatives.
• Patient Engagement : Developing patient engagement programs to enhance patient satisfaction and retention, including newsletters, educational seminars, and follow-up communications.
• Partnerships and Outreach : Establishing relationships with local communities, businesses, and referring physicians to generate referrals and increase patient volume.
• Budget Management : Managing the marketing budget effectively to achieve maximum return on investment (ROI) for marketing activities.
• Performance Analysis : Monitoring and analyzing the performance of marketing campaigns and activities using metrics such as patient inquiries, conversion rates, and ROI.
• Compliance : Ensuring all marketing materials and activities comply with relevant healthcare regulations and guidelines.
• Continuous Improvement : Keeping up-to-date with developments in eye care treatments and technologies to incorporate into marketing strategies.

Job Type: Full-time

Pay: ?10,000.00 - ?18,000.00 per month

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person