Job Description

COMPANY BACKGROUND

Taurus Powertronics Pvt Ltd was established in 1991. Our head office is located in Bengaluru India. Though we are well known in EHV and UHV segment of energy & power transmission, we offer wide range of products and services for all levels of Transmission, Generation and Distribution system.

BACKGROUND OF THE ROLE

The Marketing Execuitve will be responsible for developing and executing comprehensive marketing strategies aimed at both maintaining and growing government client base and penetrating the private sector market. This role requires to be creative and analytical with a deep understanding of B2B marketing, excellent communication skills, and a proven ability to deliver results.

Marketing Executive job description

• Develop and implement integrated marketing strategies that target both government and private sector clients.
• Conduct market research to identify new opportunities, understand industry trends, and assess competitive positioning.
• Create and manage marketing campaigns, including digital marketing, content marketing, social media, and traditional advertising, to generate leads and build brand awareness.
• Collaborate with the sales and product development teams to align marketing strategies with business objectives and product offerings.
• Craft compelling messaging and content that resonates with target audiences, highlighting the value propositions of our products.
• Manage the company's online presence, including website content, SEO/SEM, and social media channels.
• Plan and execute participation in industry events, trade shows, and conferences to enhance brand visibility and generate leads.
• Develop and oversee the marketing budget, ensuring effective allocation of resources and maximizing ROI.
• Track, analyze, and report on the performance of marketing campaigns and initiatives, using data to drive continuous improvement.
• Build and maintain relationships with media, industry influencers, and strategic partners to enhance brand reputation and reach.
• Ensure all marketing activities comply with relevant regulations and industry standards.

TECHNICAL/ FUNCTIONAL SKILLS

• Proven experience in marketing, with a focus on B2B marketing and a track record of success in both government and private sector markets.
• Strong understanding of marketing principles, market research, and data analysis.
• Creative thinker with the ability to develop innovative marketing strategies and campaigns.
• Proficiency in digital marketing tools, CRM software, and analytics platforms.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Knowledge of government procurement processes and regulations is a plus.

Job Types: Full-time, Permanent

Pay: From ?30,000.00 per month

Jadwal:

• Day shift
• Morning shift

Tunjangan:

• Cell phone reimbursement
• Health insurance
• Provident Fund

Upah Tambahan:

• Performance bonus

Ability to commute/relocate:

• Salt Lake, Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Required)

Work Location: In person

Application Deadline: 19/08/2024
Expected Start Date: 21/08/2024