Job Description

A Marketing Executive at Vivekananda Hospital will spearhead field sales initiatives to enhance patient acquisition and community engagement through targeted outreach. This role focuses on grassroots marketing strategies, including organizing health camps, door-to-door campaigns, and local partnerships. Below is the structured job description:

Job Title

Marketing Executive (Field Sales & Outreach)Department:

Marketing

Location:

Hyderabad

Reports to:

Marketing Manager

Key Responsibilities

Field Sales & Campaign Execution

Plan and execute

health camps

,

door-to-door campaigns

, and community outreach programs to promote hospital services.

Conduct on-ground activities to educate communities about specialized treatments, diagnostic services, and health check-up packages.

Identify and engage potential patients through direct interaction, referrals, and partnerships with local businesses, clinics, and healthcare providers.

Event Management

Organize wellness seminars, free health screenings, and awareness drives to drive footfall.

Represent the hospital at local events, trade fairs, and corporate tie-ups to build brand visibility.

Lead Generation & Conversion

Achieve monthly/quarterly targets for lead generation through fieldwork.

Collaborate with the patient relations team to ensure smooth conversion of leads into consultations.

Market Research

Analyze competitor strategies and patient demographics to refine outreach efforts.

Gather feedback from field interactions to improve service offerings.

Reporting

Maintain detailed records of campaign outcomes, expenses, and lead conversion rates.

Submit weekly progress reports to Reporting Manager.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field.

1-3 years of experience in

field marketing

, preferably in healthcare/hospital settings.

Freshers

can also apply

Proficiency in regional languages (Telugu, Hindi) for effective community communication.

Skills & Competencies

Strong interpersonal skills for door-to-door campaigns.

Ability to manage multiple field projects simultaneously.

Valid two-wheeler license for mobility during fieldwork.

Additional Requirements

Willingness to travel extensively within the assigned region.

Flexibility to work weekends or evenings during health camps/events.

Interested candidates reach us 7207904418

This role is ideal for candidates passionate about community healthcare and skilled in grassroots marketing. The position offers opportunities to directly impact hospital growth while fostering relationships with local populations.

Job Types: Full-time, Fresher

Pay: ?10,000.00 - ?20,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Provident Fund
Schedule:

Morning shift
Supplemental Pay:

Performance bonus
Work Location: In person