Job Description

• Marketing Executive for Digital and Offline Marketing will be responsible for developing, implementing, and managing integrated marketing campaigns that span both digital and traditional channels.

• This role involves market research, content creation, campaign management, and performance analysis.

• The ideal candidate will have a balanced skill set in both digital and offline marketing strategies, be creative, analytical, and able to work in a dynamic environment.

RequirementsMarketing Strategy and Planning:

• Develop and execute integrated marketing strategies to achieve business objectives.

• Conduct market research to identify trends, opportunities, and customer insights.

Digital Marketing:

• Manage and optimize digital marketing campaigns across various platforms (e.g., Google Ads, social media, email marketing, SEO).

• Create and manage content for digital channels, including websites, blogs, social media, and email newsletters.

• Monitor and analyze digital campaign performance using analytics tools, providing regular reports and recommendations.

Offline Marketing:

• Plan and execute traditional marketing campaigns, including print ads, direct mail, radio, and TV advertisements.

• Coordinate the design and production of offline marketing materials such as brochures, posters, and flyers.

• Manage relationships with media and advertising agencies to ensure effective placement and execution of offline campaigns.

Content Creation and Management:

• Develop compelling content for both digital and offline channels to promote the brand and engage the target audience.

• Collaborate with the design team to produce high-quality marketing materials.

Event Planning and Coordination:

• Plan and execute promotional events, trade shows, product launches, and community engagement activities.

• Coordinate with vendors, partners, and stakeholders to ensure successful event execution.

Brand Management:

• Maintain and enhance the company\'s brand image and consistency across all marketing channels.

• Ensure all marketing materials adhere to brand guidelines and messaging.

Customer Relationship Management (CRM):

• Utilize CRM tools to track and analyze customer interactions and data.

• Develop and implement strategies to improve customer engagement and retention.

Market Analysis:

• Analyze market trends, competitor activities, and customer preferences.

• Provide insights and recommendations based on market analysis to inform marketing strategies.

Budget Management:

• Manage the marketing budget for both digital and offline activities, ensuring cost-effective use of resources.

• Track expenses and prepare financial reports for marketing initiatives.

Continuous Improvement:

• Stay updated with the latest marketing trends, technologies, and best practices in both digital and offline marketing.

• Continuously improve marketing processes and strategies based on feedback and performance analysis.

BenefitsCareer growth

Kaarlo Training & HR Solutions