Job Description

Job Title: Marketing Executive:Overview:A Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company\'s products or services. They play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This role requires a creative and strategic thinker with excellent communication skills and a passion for digital and traditional marketing trends.Key Responsibilities:Campaign Development:

• Design and oversee advertising and promotional campaigns across various channels (digital, print, social media, etc.).
• Coordinate with design and content teams to produce engaging marketing materials.
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, TV, etc.).

Market Research:

• Conduct market research to identify trends, consumer needs, and competitor strategies.
• Analyze market data to identify opportunities for promotion and growth.

Content Creation:

• Develop and manage content for digital and traditional marketing campaigns, including blogs, social media posts, newsletters, and press releases.
• Collaborate with the creative team to produce promotional materials.

Digital Marketing:

• Manage and optimize digital marketing efforts, including SEO, SEM, PPC, social media, and email campaigns.
• Monitor and report on the performance of digital marketing campaigns using analytics tools.
• Update website content and manage online brand presence.

Event Management:

• Plan and execute marketing events such as product launches, exhibitions, and promotional events.
• Coordinate logistics, manage budgets, and ensure effective promotion of events.

Relationship Management:

• Develop and maintain relationships with key stakeholders, including customers, partners, and media outlets.
• Coordinate with sales and other departments to align marketing strategies with business goals.

Budget Management:

• Manage marketing budgets and track expenditures.
• Provide regular reports on marketing campaign performance and ROI.

Brand Management:

• Ensure consistent brand messaging across all channels and marketing efforts.
• Protect and enhance the companys brand reputation.

Expertia AI Technologies