Job Description

Job Title: Marketing ExecutiveLocation: RaipurPosition Type: Full-TimeExeprience: 2-4Salary: 15000-20000Job Summary: The Marketing Executive is responsible for developing and executing marketing strategies to drive brand awareness, lead generation, and customer engagement. This role involves managing marketing campaigns, analyzing market trends, and coordinating with internal teams to enhance the company's market presence.Key Responsibilities:Campaign Management:Plan and execute marketing campaigns across various channels, including digital, print, and social media.
Develop campaign content, including advertisements, email newsletters, and promotional materials.
Monitor and optimize campaign performance to achieve key performance indicators (KPIs).Market Research and Analysis:Conduct market research to identify customer needs, market trends, and competitive landscape.
Analyze data and metrics to assess campaign effectiveness and recommend improvements.
Prepare reports on market conditions and campaign performance for senior management.Content Creation:Create engaging content for marketing materials, including blog posts, social media updates, and website copy.
Collaborate with graphic designers, copywriters, and other creatives to develop marketing assets.
Ensure all content aligns with the brands voice and messaging.Social Media Management:Manage the companys social media profiles and presence.
Develop and implement social media strategies to increase followers and engagement.
Monitor social media trends and adjust strategies as needed.Event Coordination:Plan and organize marketing events, trade shows, webinars, and other promotional activities.
Coordinate with vendors, sponsors, and internal teams to ensure successful execution.
Evaluate event effectiveness and gather feedback for future improvements.Brand Management:Assist in maintaining and enhancing the companys brand identity.
Ensure consistency in branding and messaging across all marketing channels.
Monitor brand perception and address any issues that arise.Collaboration and Coordination:Work closely with sales, product development, and customer service teams to align marketing efforts with business objectives.
Provide support for internal communications and marketing initiatives.
Participate in team meetings and contribute ideas for marketing strategies and improvements.Qualifications:Education: Bachelors degree in Marketing, Business Administration, Communications, or a related field.
Experience: Previous experience in a marketing role is preferred but not always required.
Skills:Strong understanding of marketing principles and practices.
Excellent written and verbal communication skills.
Proficiency in digital marketing tools and platforms, including SEO, PPC, and social media management.
Experience with marketing analytics and CRM software.
Creative thinking and problem-solving abilities.Personal Attributes:Detail-oriented and highly organized.
Self-motivated with a proactive approach to tasks.
Ability to work effectively both independently and as part of a team.
Strong time management skills and ability to handle multiple projects simultaneously.

DGPRO TECHNOLOGY PVT LTD