Job Description

Job Title: Marketing Executive
Location: Mumbai, Maharashtra, India
Department: Marketing & Education
Reports To: Head - Marketing & Education, India
Job Summary:
The Marketing Executive will be responsible for developing and executing efficient and intuitive
marketing strategies that enhance brand visibility and drive business growth. This role will include a
blend of digital and traditional marketing activities, content creation, campaign analysis, and event
coordination, ensuring cohesive promotion of products and services.
Key Responsibilities:

• Strategy Development: Assist in developing and implementing marketing plans aligned with business goals.
• Campaign Management: Organize and oversee advertising and communication campaigns across various platforms (social media, magazines, etc.), exhibitions, and promotional events.
• Content Creation: Create engaging content for various platforms, including social media, websites, blogs, and promotional materials.
• Digital Marketing: Manage social media channels, SEO, email marketing, and PPC campaigns.
• Market Research & Analysis: Conduct market research to evaluate customer trends, brand awareness, and competitor strategies.
• Brand Awareness: Create and execute strategies to build and strengthen brand awareness.
• Customer Relations: Communicate with and build strong relationships with customers to understand their needs and improve satisfaction.
• Event Coordination: Assist in organizing promotional events, trade shows & exhibitions to boost the organizations reputation.
• Collaboration with Media Vendors: Maintain relationships with media vendors, publishers, and other stakeholders to ensure collaboration in promotional activities.
• Monitoring & Reporting: Monitor campaign performance using various metrics and submit reports on results to improve strategy. Collect and analyze data to make an informed decision.
• Budget Management: Collaborate with managers to prepare marketing budgets and monitor expenses effectively.
• Advertising Opportunities: Source and evaluate advertising opportunities for both digital and traditional channels.
• Social Media Management: Manage social media channels to build a targeted audience and improve engagement.

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