Job Description

The Marketing Executive will be responsible vis-\xc3\x83 -vis for achieving marketing objectives through the execution and delivery of fully integrated marketing programs that are on-brand and measurable. This role involves overseeing all aspects of the company\'s marketing efforts and developing strategies to promote the organization\'s products or services. They will be responsible for Marketing Research, Competitor Analysis and Digital Marketing activities.KEY RESPONSIBILITIES TO MARKET :Strategic Planning:

• Developing and implementing comprehensive marketing strategies aligned with the company\'s overall objectives and goals

• Setting marketing objectives, identifying target audiences, and determining the most effective marketing channels to reach them

Brand Management:

• Developing and maintaining the organization\'s brand identity, including brand positioning, messaging, and visual identity

• Ensuring brand consistency across all marketing materials and communications.

Market Research & Analysis:

• Conducting market research to identify market trends, consumer preferences, and competitive insights

• Using this data to inform marketing strategies and make data-driven decisions to optimize marketing performance

Competitor Research & Analysis:

• Conducting Competitor research to compare your results with your competitors\xc3\xa2 performance.

• Identifying gaps in your strategy that your competitors address and developing strategies and tactics that promote your unique value proposition

Product Marketing:

• Collaborating with product development teams to understand product features, benefits, and target market

• Developing product marketing strategies and go-to-market plans to drive product adoption and sales

Campaign Management:

• Overseeing the planning, execution, and analysis of marketing campaigns across various channels, such as social media, email marketing, events and digital marketing across Google Ads, Facebook Ads, LinkedIn, Instagram, and other relevant platforms

• Coordinating with internal teams to ensure campaigns are delivered on time and within budget

Public Relations:

• Overseeing the organization\'s public relations efforts and corporate communications

• Building and maintaining relationships with industry influencers and other stakeholders to enhance the organization\'s reputation and visibility

Stakeholder Collaboration:Collaborating with other departments such as sales and product development to ensure alignment and integration of marketing efforts across the organizationREQUIREMENTS:

• Diploma/Bachelor\xc3\xa2s degree in Business, Marketing, or a related field. Relevant certifications (e.g., Google Ads, Facebook Blueprint) is a plus.

• 1-2 years of proven experience as a Marketing Executive or relevant role

• Experience in B2C Marketing with EdTech will be preferable

• Experience in performance marketing and social media advertising campaigns

• Strong analytical skills, with proficiency in using tools such as Google Analytics and marketing automation platforms

• Excellent understanding of digital marketing concepts, SEO, and conversion rate optimization

• Ability to build relations, craft compelling stories, and think out of box

• Up-to-date with marketing trends and technology

• Proficient in MS Office and CRM software

What We Offer:

• Work from home & Flexible working hours

• Professional development and career advancement opportunities

• A supportive and collaborative team environment

• Opportunities to attend Business Association and industry events

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