Job Description

A Marketing Executive for a restaurant typically holds a crucial role in creating and executing strategies to promote the business, drive customer traffic, and build brand awareness. Below are the key responsibilities of a Marketing Executive in the restaurant industry:

1. Marketing Strategy Development

• Plan and Execute Campaigns : Design and implement marketing campaigns to promote the restaurant, its offerings, and special events (e.g., new menu items, seasonal promotions, or holidays).
• Market Research : Conduct market research to understand customer preferences, competitor strategies, and market trends to adjust promotional efforts accordingly.
• Brand Positioning : Work on defining and refining the restaurant's brand identity, ensuring consistency across all marketing channels.

2. Social Media Management

• Content Creation : Develop engaging content for various social media platforms (Instagram, Facebook, Twitter, etc.), including photos, videos, and text, to promote the restaurant's offerings and enhance customer engagement.
• Engagement : Interact with customers online, reply to reviews, comments, and messages, and foster a loyal online community.
• Analytics : Track and analyze social media performance and engagement to refine future strategies.

3. Promotions and Events Management

• Organize Events : Plan and coordinate events like food tastings, cooking classes, special dining nights, or partnerships with local businesses to drive traffic.
• Special Offers : Develop and implement special offers, such as discounts, deals for holidays, or loyalty programs, to attract and retain customers.

4. Advertising and Paid Media

5. Customer Relationship Management (CRM)

• Customer Retention : Create and manage loyalty programs, surveys, and other initiatives to build and maintain a strong customer base.
• Reputation Management : Monitor online reviews and feedback on platforms like Yelp, TripAdvisor, and Google. Work to resolve customer issues promptly and professionally.

6. Website and Online Presence

• Website Maintenance : Oversee the restaurant's website, ensuring it is user-friendly, up-to-date, and optimized for SEO (search engine optimization).
• Online Ordering and Delivery : Promote and enhance the restaurant's online ordering and delivery systems (e.g., third-party apps like UberEats, DoorDash, etc.).

7. Sales Reporting and Analysis

• Track Campaign Success : Measure the effectiveness of marketing campaigns through metrics such as foot traffic, website traffic, social media engagement, and sales data.
• Adjust Strategies : Use insights from sales and customer feedback to adjust marketing efforts, ensuring goals are met.

8. Public Relations

• Press Releases : Draft press releases and build media relationships to increase the restaurant's visibility in local publications, TV, or online platforms.
• Community Engagement : Represent the restaurant at community events, festivals, and networking opportunities to increase brand visibility.

Key Skills and Qualifications:

• Strong communication, creativity, and project management skills.
• Knowledge of digital marketing tools and social media platforms.
• Familiarity with design Posters(e.g.,Canva) and content creation.
• Ability to analyze data and make data-driven decisions.
• Prior experience in the hospitality or restaurant industry is an advantage.

Job Types: Full-time, Permanent

Pay: ?14,627.28 - ?25,000.00 per month

Benefits:

• Food provided

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Commission pay
• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person