Job Description

Role Overview

We are seeking a driven and proactive Marketing Executive to lead student acquisition efforts for our short-term courses. The ideal candidate will develop and implement marketing strategies to attract potential students, increase enrollment numbers, and promote the value of our programs. This role requires a blend of creative marketing, outreach, and relationship-building skills.

Key Responsibilities

• Student Recruitment Campaigns :
• Plan and execute marketing campaigns to attract prospective students for short-term courses.
• Use both online and offline channels to generate leads and convert them into enrollments.
• Lead Generation and Management :
• Identify target audiences and develop lead generation strategies through digital marketing, social media, and events.
• Nurture leads by following up via calls, emails, and personalized communications.
• Market Outreach :
• Conduct school/university visits, workshops, and seminars to promote short-term courses.
• Collaborate with educational counselors, agents, and community organizations to increase outreach.
• Content and Communication :
• Develop engaging content for digital marketing, brochures, presentations, and campaigns to communicate the benefits of courses.
• Create and manage course-specific marketing materials.
• Partnership Building :
• Establish partnerships with coaching centers, educational platforms, and influencers to expand reach.
• Maintain relationships with stakeholders to drive word-of-mouth referrals.
• Performance Tracking :
• Monitor and analyze campaign performance to optimize marketing efforts.
• Provide detailed reports on lead generation, conversion rates, and enrollment trends.

Key Skills Required

• Strong communication, interpersonal, and persuasion skills.
• Knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Ads, etc.).
• Ability to manage multiple campaigns and meet deadlines.
• Analytical skills to evaluate marketing ROI and campaign success.
• Creative mindset with a passion for education and student success.

Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Certification in Digital Marketing or relevant short-term courses is a plus.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person