Job Description

Reports to: Marketing Manager / Marketing Head

Overview: As a Marketing Executive, you will take on a leadership role in executing

marketing strategies and initiatives to drive brand awareness, customer engagement, and

revenue growth for our restaurants. You will play a key role in developing and

implementing marketing campaigns, managing projects, and collaborating with cross-

functional teams to achieve marketing objectives.

Key Responsibilities:

1. Campaign Management:

• Lead the planning, execution, and optimization of marketing campaigns

across various channels, including digital, social media, email, and

traditional media.

• Develop campaign briefs, timelines, and budgets, and ensure timely

delivery of campaign assets and materials.

• Monitor campaign performance metrics and KPIs, analyze data insights,

and provide recommendations for optimization and improvement.

2. Content Strategy and Creation:

• Develop and execute content strategies to engage target audiences and

drive brand affinity and loyalty.

• Oversee the creation of high-quality, compelling content for various

marketing channels, including social media, blogs, email newsletters, and

website.

• Collaborate with creative teams to develop multimedia content, such as

videos, graphics, and animations, that align with brand messaging and

campaign objectives.

3. Social Media and Digital Marketing:

• Manage social media accounts and platforms, including content planning,

scheduling, community management, and performance tracking.

• Develop and implement digital marketing strategies to drive website

traffic, increase online visibility, and generate leads or conversions.

• Stay abreast of social media trends, algorithm updates, and emerging

digital marketing tools and technologies.

4. Project Management:

• Lead marketing projects from concept to completion, ensuring adherence

to project timelines, budgets, and quality standards.

• Coordinate cross-functional teams and external vendors to execute

projects effectively and efficiently.

• Conduct post-project evaluations and lessons learned sessions to identify

areas for improvement and best practices.

5. Market Research and Analysis:

• Conduct market research, competitor analysis, and consumer insights

studies to inform marketing strategies and decision-making.

• Identify market trends, opportunities, and consumer preferences to

develop targeted marketing campaigns and initiatives.

• Prepare market reports, SWOT analyses, and recommendations for senior

management and stakeholders.

6. Event Management and Activation:

• Plan, coordinate, and execute marketing events, promotions, and

activations to engage customers and drive foot traffic to our restaurants.

• Manage event logistics, vendor relationships, budget allocation, and on-

site coordination to ensure successful event execution.

• Evaluate event effectiveness and ROI, and provide recommendations for

future event planning and activation strategies.

7. Relationship Management:

• Cultivate and maintain relationships with external partners, vendors,

influencers, and industry stakeholders to support marketing initiatives and

collaborations.

• Collaborate with internal stakeholders, including operations, sales, and

finance teams, to ensure alignment and support for marketing objectives.

Job Type: Full-time

Pay: ?30,000.00 - ?35,000.00 per month

Schedule:

• Morning shift
• Rotational shift

Education:

• Bachelor's (Preferred)

Experience:

• Lead generation: 1 year (Preferred)
• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person