Job Description

Marketing Executive :-

A marketing executive is a professional responsible for developing, implementing, and overseeing marketing strategies and campaigns to promote products, services, or brands. Their role involves crafting innovative approaches to reach target audiences, analyzing market trends, managing advertising efforts, and collaborating with cross-functional teams to achieve business goals.

Marketing executives play a crucial role in enhancing brand visibility, driving customer engagement, and contributing to overall business growth.

Difference Between Marketing and Digital Marketing Executive

The distinction between a Marketing Executive and a Digital Marketing Executive lies in their focus and scope of responsibilities within the field of marketing.

Marketing Executive:

• Develops and implements comprehensive marketing strategies encompassing various channels, such as traditional media (TV, print) and digital platforms.
• Coordinates and oversees diverse promotional events, exhibitions, and communication campaigns to enhance brand visibility.
• Conducts market research to analyze trends, competition, and consumer behavior, shaping the overall marketing approach.

On the other hand, a Digital Marketing Executive:

• Specializes in digital channels and platforms, crafting strategies that primarily encompass online mediums like social media, email marketing, SEO, and content marketing.
• Manages and optimizes digital advertising campaigns, focusing on reaching and engaging target audiences in the digital space.
• Utilizes data analytics to track online performance, measure user engagement, and refine digital strategies based on real-time insights.

While both roles contribute to a company's marketing efforts, a Marketing Executive's responsibilities span across various marketing avenues, while a Digital Marketing Executive hones in on digital platforms and leverages data-driven strategies to drive online engagement and conversions.

Responsibilities

• Conceptualize and formulate streamlined and user-friendly marketing strategies.
• Coordinate and supervise advertising and communication campaigns across platforms like social media and TV, as well as manage exhibitions and promotional events.
• Execute market research and analysis to assess trends, brand recognition, and competitor ventures.
• Initiate and oversee surveys to gauge customer needs and loyalty.
• Craft compelling copy for various marketing materials like brochures, press releases, and website content.
• Cultivate relationships with media vendors and publishers, fostering collaboration for promotional endeavors.
• Track campaign progress using diverse metrics and provide performance reports.
• Collaborate with managers to establish budgets and monitor expenditures.

Requirements and Skills

• Proven track record as a marketing executive or in a similar role.
• Solid grasp of market research techniques, data analysis, and statistical methods.
• Thorough understanding of strategic planning principles and marketing best practices.
• Proficiency in MS Office and marketing software (e.g., CRM).
• Familiarity with social media and web analytics tools (e.g., WebTrends).
• Exceptional communication and interpersonal abilities.
• Strong organizational and time-management skills.
• Demonstrated creativity and business acumen.
• BSc/BA in marketing, business administration, or a relevant discipline.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Benefits:

• Paid sick time

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Required)

Experience:

• Lead generation: 1 year (Required)
• total work: 1 year (Required)
• Marketing: 1 year (Required)

Language:

• English (Required)

Work Location: In person