1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns 2. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 3. Identify trends and insights, and optimize spend and performance based on the insights 4. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 5. Collaborate with internal teams to create landing pages and optimize the user experience 6. Design, build and maintain our social media presence
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