Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc) Experience working with CMS and building/administering content in multiple CMS environments Knowledge of HTML/CSS and website administration Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools Knowledge of PPC programs and optimizing data gathered from both organic and paid sources Administrate the creation and publishing of relevant, original, high-quality content on social media Create a regular publishing schedule. Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Promote content through social advertising. Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
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