Job Description

Marketing DirectorJob Summary:We are seeking a highly skilled and experienced SaaS Director of Marketing to lead the marketing efforts of our rapidly growing technology company. In this hands-on Marketing Director role, you will be responsible for developing and executing a comprehensive marketing strategy, driving lead generation, analyzing marketing performance metrics, and managing a team of marketers. You will collaborate with multiple teams and lead all aspects of marketing to include; demand generation, digital marketing, content creation, branding, customer marketing, sales enablement, branding and PR. You will be responsible for lead generation funnel strategies to maximize online subscription sales across SMB and MidMarket audiences. This role requires advanced experience using data and analytics to measure the return on investment on all marketing methods and campaigns to optimize our marketing spend.Responsibilities:

• Continue to build and set the overall marketing strategy.
• Build, lead and mentor a team of marketers across demand generation, content marketing,customer marketing, partner marketing, branding, PR and more.
• Collaborate with sales, product, customer success and leadership to drive new business
• Be at the forefront of new marketing technologies and strategies to innovate, improve efficiency, and increase results.
• Own the strategy and execution of ABM marketing campaigns
• Analyze marketing performance metrics and use data-driven insights to optimize marketing campaigns and initiatives.
• Ownership of the customer funnel journey through all marketing touchpoints.
• Manage contractors, vendors, and the overall marketing budget.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7-10 years of experience in a similar role, with a proven track record of success in driving revenue growth through marketing.
• Former B2B Software marketing experience is a must.
• SaaS experience is preferred.
• Full-stack marketing experience
• Have designed, crafted, and organized integrated campaigns such as webinars, email marketing, digital across the entire customer lifecycle
• Demonstrated experience and comfort owning a revenue and pipeline number.
• Passionate and proactive: a driven, self-starter who can work independently and as part of a team.
• Stay up-to-date with the latest trends and best practices in SaaS marketing to ensure that the company remains competitive in the market.
• Outstanding verbal and written communications skills

What working at SMS Magic Offers?At SMS Magic, people growth is parallel to companys growth and our work culture supports our commitment to creating a world class CRM messaging company. Our work culture is built on high-performance teaming - where everyone can achieve their potential and contribute to building a better working world for our people and our clients.We offer a sense of balance, we want our people to be active, healthy, and happy, not just in their jobs but in their lives outside of work. Our competitive compensation package where youll be rewarded based on your performance and recognized for the value you bring to our business. In addition, we do our best to make your time with us a rewarding learning experience that helps you grow as an individual.Plus, we offer

• The freedom and flexibility to handle your role in a way thats right for you
• Gain exposure to a dynamic and growing global business environment
• Exposure to innovative and cutting-edge technology and tools
• Scope to showcase ones analytical capabilities and make high impact contributions to Business teams

Whenever you join, however long you stay, the exceptional SMS Magic experience lasts a lifetime. Recognised as industry leader, we continually strive to be a great place to work and with a commitment to hiring and developing the most passionate people, well make our ambition to be the Worlds best Messaging Partner a reality.About SMS Magic:Founded over 10 years, weve become a trusted messaging leader for businesses around the world. We work with global customers across many industries including contact centers, financial services, higher education, retail, staffing, wellness and more. Our customers range from small and mid-size businesses to large global enterprises.Our commitment to every customer is, We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition.If you can confidently demonstrate that you meet the criteria mentioned above, please contact us as soon as possible.
SMS Magic is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply.Read mode about us at:"We are an ISO 27001:2013 Certified organization and we comply by all the data security guidelines mentioned in it"Powered by JazzHR

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