Job Description

Key Responsibilities:SEO Management:- Direct both the internal SEO team and external agencies to improve search engine visibility and rankings.- Develop and enforce SEO strategies, focusing on keyword research, link building, and content optimization.- Regularly analyze SEO metrics and adjust strategies to enhance performance.Branding and Communication:- Lead the branding and communication efforts across all media to ensure brand consistency and impact.- Work with the in-house creative team to produce timely and innovative advertising campaigns and creatives.- Utilize analytics to evaluate campaign effectiveness, focusing on improving ad responses and click-through rates.- Ensure that all school print materials, including the prospectus, are current, professionally maintained, and aligned with the latest university offerings and achievements.- Develop and maintain a comprehensive communication strategy that includes press releases, feature articles, and promotional materials to elevate the university\'s profile.Social Media Management :- Oversee the management of AAFT University\'s social media profiles, such as Instagram and Facebook.- Guide the filmmaking team in documenting in-house events and crafting compelling content that enhances the institute\'s social media presence.- Strategize to boost engagement and followers through targeted content and interactive initiatives.Organic Lead Generation:- Collaborate with performance marketing teams to boost organic lead acquisition through the website, chat interactions, organic calls, and direct visits.- Innovate in digital user engagement to improve conversion rates and user experience on online platforms.Email Marketing Oversight:- Direct the email marketing strategy and oversee the email marketing specialist to maximize engagement and conversion rates from campaigns.- Implement segmentation and personalization strategies to target messages effectively to different audience segments.Qualifications:- Bachelor\'s or Master\'s degree in Marketing, Business Administration, or a related field.- Extensive experience in a marketing leadership role, ideally in the education sector.- Comprehensive knowledge of SEO, social media, brand management, and performance marketing.- Demonstrated leadership and organizational skills.- Strong capability to foster creativity and innovation within a team.- Excellent analytical, communication, and interpersonal skills.What We Offer:- A dynamic role with the opportunity to significantly impact the university\'s future.- Competitive salary and comprehensive benefits.- Professional development and continuous learning opportunities.Interested applicants should submit a resume and a cover letter detailing their qualifications and reasons for applying for this position. (ref:updazz.com)

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