Job Description

Job Summary At Weaddo, we believe in problem-solving with our ingenuity and technology. As one of the pioneers of MarTech in India, we strive to solve your marketing problems at every S.T.A.G.E (Strategy, Transformation, Acceleration, Growth, and Experience) using our Business Consulting Approach.We take immense pride in helping our employees grow beyond the roles they specialize in; We don't think 'Siloes' should limit our team. Our employees don't just grow with us, they transform into better versions of themselves. In other words, our agile philosophy extends to the way we nurture our employees as well.Our People drive every Process with utmost Attention to deliver excellence and real results.Our vibrant workforce has been serving clients like Unilever, Bausch and Lomb, Somany, Antara, The Body Shop, EY, d2h, Airtel, Chaayos, Apex, Lenskart, Mahindra, Cargoflash, Boddess and more.Weaddo has been recognized as one of the 'Top 50 Marketing and Advertising Leaders' in India. Apart from that, we have been featured as one of the 'Top 50 Tech Visionaries'. Our most recent achievement has been winning 7 Golden Star Awards from the World's Federation of Marketing Professionals.We expect any candidate applying to make sure that they are ready to get out of their comfort zones and shoot for excellence. When you live up to and beyond expectations, the scope for growth becomes broader, and no task seems impossible.Key responsibilities & dutiesThe marketing analyst is responsible for researching, and collecting relevant marketing information from different digital platforms thus converting it into meaningful business data that helps to optimize and maximize business KPIs.Below mentioned are the roles and responsibilities, you will be catering to in your role:

• Collect and analyse large amount of market data through digital platform to discover trends and pattern followed in the specific industry.
• Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives.
• Responsible for end-to-end deployment of project that involves data extraction, analysis along with data modelling to create BI reports thus delivering cohesive insights to brands and optimizing efficiency in manipulating data and writing complex queries.
• Conduct strategic data analysis, identifies insights and implications, and create quality recommendations.
• Responsible for defining metrics around end-to-end processes for each data element.
• Build new and support in maintaining regular market data reports and dashboards for business.
• Creating dashboards, data visualizations, and campaign and website performance reports.
• Testing campaigns, analysing key metrics, and identifying opportunities to increase campaign performance to fulfil brand KPI.

• Responsible for Administration, optimization, and management of Market platform, including streamlining and monitoring existing flows, data integrity, hygiene, and monitoring performance.
• Ensure appropriate target market for each business objective using different testing methods.
• Write requirement documents for technical teams
• Build relevant SOPs pertaining to proper compliance.

Job Requirement:

• Minimum Experience of 3 years in Digital Marketing Data analytics (Google Analytics, FB analytics, social media analytics.
• Proficient in digital marketing research and statistical analysis.
• Excellent knowledge of all the digital platforms and must have experience in data analysis in the digital marketing domain using Google, FB, etc
• Must have created reporting tools (dashboards and reports) for business teams and business leaders.
• Excellent analytical skills and a high degree of business acumen to communicate and deliver business presentations.
• Strong Quantitative background with proficiency In MS Excel, MS Word, and MS PowerPoint.
• Must have good knowledge of analytical tools like R, Sql, Tableau, Power BI, Google analytics.
• Must have experience using SQL and VBA.
• Awareness of compliance and governance issues pertaining to the licensing of Market Data.

Job Type: Full-timeSalary: ?500,000.00 - ?1,000,000.00 per yearSchedule:

• Day shift

Ability to commute/relocate:

• Gurgaon, Gurgaon - 122011, Haryana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 3 years (Preferred)

Speak with the employer
+91 9971676677