Job Description

Wahl India a subsidiary of Wahl Clipper Corporation, a global manufacturer of branded Consumer and Professional products, has an exciting opportunity for a team-oriented individual to fill the role of Marketing Co-ordinator at the Mumbai Location.

Position Overview:


This position assists in the coordination and administration of local subsidiary marketing activities.





Responsibilities:



• Support the preparation of marketing and advertising objectives, strategies, and plans.
• Executing the annual Marketing Plan for India region, in line with marketing OGSM objectives.
• Work towards achieving Best-in-Class instore execution across multiple channels.
• Administrative duties including monthly reporting, tracking and data maintenance.
• Coordinate brand marketing campaigns as requested.
• Responsible for maintaining a database of hairstylists, barbers, independent retailers, resellers in the region, updating regularly.
• Assisting in Executing store level market sensing activities, liaising with the retail partners (Surveys, Sampling, Mystery Shopping Programs etc.)
• Through regular market visits, explore product requirements, marketing opportunities, branding opportunities, ATL/BTL Opportunities, and collect feedback.
• Dealing closely with vendors to produce marketing assets.
• Assist with Planning and executing brand participations in key regional Events and Trade shows (Customer meets, Roadshows, Trainings, Seminars, Exhibitions, Webinars etc.)
• Responsible for coordinating Wahl Education initiatives in liaison with Marketing Manager and Digital and Social Media Supervisor APAC.
• Drive the Wahl Ambassador program across India- Find and onboard new Ambassadors, track the deliverables.
• Assist with the enrolment, training calendar, and day-to-day management of Wahl Educators in India region. E.g., Barber trainings, look & learns, One-on-one trainings, online trainings.
• Managing execution of influencer programmes, track their KPI's, analyse and report.
• Perform data analysis on PSI data on a regular basis, and sharing insights with the team, where needed.
• Work with external agencies including project scopes and expenditure.
• Development of compelling trade schemes to support channel sales on monthly basis.
Analyze the data points to identify product needs for India market supported with voice of customers and coordinate the same with Regional Product Team for launch.
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Experience and Skills:

• 2 years' experience as a Marketing Coordinator.
• Experience in a retail environment.
• Excellent communication skills - both written and verbal.
• Resourceful, solutions orientated and proactive.
• Highly developed organisational skills with emphasis on time management
• Proficiency in Microsoft office suite including Excel, Word, Microsoft Teams and PowerPoint etc.
• Excellent understanding and passion for social media channels and the digital environment
• Keep up to date with the latest marketing trends.
• Collaborative and open work style, a team player
• Performs other duties as assigned and directed.

Qualifications:

• Qualifications in Marketing, Business or other related field with transferable experience.
MBA's will be highly preferred.
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Competencies

• Action Orientated
+ Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Collaborates
+ Build partnerships and work collaboratively with others to meet shared objectives.
• Optimizes Work Process
+ Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Demonstrates Self Awareness
+ Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
• Values difference
+ Recognizes the value that different perspectives and cultures bring to the organization.

Why Wahl?


We are proud to celebrate over 100 years as the standard for grooming products used by barbers and hairdressers all over the world. Professionals and home users have relied on our innovative clippers, trimmers and personal care products for an entire century.


Today, the fourth generation of the Wahl Family remains deeply rooted in the daily operations and management of the organization. Living beyond the footsteps of their great-grandfather, the family continues to ensure that everything that Wahl produces aligns with the same core family values.


When you work at Wahl, you join a community that is proud of its heritage of excellence and ground-breaking innovations and a company that focuses on creating value for the customer and long-term growth.


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