Job Description

Company Description"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor\'s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow\'s hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"We are seeking an experienced Marketing and Communications professional to enhance our marketing and communications initiatives at Sofitel Mumbai BKC. This role involves developing and implementing comprehensive marketing and communications strategies that align with our regional and cluster business goals. The ideal candidate will have a deep understanding of marketing principles, techniques, and a proven track record in executing successful marketing campaigns.Key Responsibilities:

• Develop and implement the marketing and communications strategy, including demand generation campaigns, advertising, branding, communications, and public relations.
• Ensure alignment with regional and cluster business goals and objectives.
• Work closely with departments such as sales, food & beverage, meetings & events and wellness to ensure marketing and communication efforts align with overall business goals.
• Collaborate with global, regional, and peer marketing and communications teams to achieve common goals and drive the marketing function globally.
• Leverage the full marketing mix, including digital, ecommerce and communication tools, to drive demand across the marketing funnel.
• Meet marketing contribution targets and maximize return on investment.
• Build and maintain the hotel\'s brand and reputation.
• Manage the marketing and communications budget, ensuring cost-efficient efforts and tracking to planned ROI targets.
• Measure and analyze the campaign success, evaluate, and optimize performance using relevant metrics.
• Stay up to date with the latest marketing trends and technologies.
• Incorporate new trends and technologies into marketing strategy planning and execution.
• Provide support for local internal communications in partnership with cross-functional teams.
• Plan, coordinate, and execute events to promote the hotel.
• Work with external partners and vendors to ensure successful event outcomes.
• Develop compelling content for various marketing channels, including social media, website, email campaigns, and press releases.
• Ensure content aligns with the brand voice and engages the target audience.
• Manage communication during crises to protect the brand reputation.
• Build and maintain relationships with key stakeholders, including media, influencers, and industry partners.

Qualifications

• Degree in marketing, communications, business management or equivalent experience
• 5 years of experience in marketing and communications, preferably in the hospitality industry or related field.
• Comprehensive knowledge of marketing, communications, public relations, digital marketing, content marketing and brand management.
• Proven track record in developing and executing successful marketing campaigns.
• Familiar and experienced in executing digital marketing campaigns on global / local channels.
• Excellent communication, collaboration, and leadership skills.
• Up-to-date with the latest marketing trends and technologies.

Additional InformationYou will be part of highly energized and high performing team and will on-board mutually enriching Magnifique Journey at our organization.

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