As a Marketing Communication Executive for a real estate organization, the ideal candidate will be responsible for developing and implementing communication strategies to promote the brand and its properties to potential buyers. The role will require a strong understanding of the real estate industry, as well as the ability to create engaging content and execute marketing campaigns tailored to the unique needs of the real estate market.
Responsibilities:
- Real Estate Marketing Strategy: Develop and execute comprehensive marketing communication strategies that effectively showcase our properties, highlight unique selling points, and differentiate our brand in the competitive real estate market.
- Content Creation: Produce high-quality and persuasive content for property listings, print materials, online platforms, and social media channels, demonstrating a deep understanding of real estate terminology and industry-specific language.
- Digital Marketing Management: Oversee the digital marketing efforts, including website content management, SEO optimization, email marketing campaigns, and social media engagement with a focus on generating leads and conversions within the real estate sector.
- Real Estate Industry Knowledge: Stay up-to-date with industry trends, market conditions, and local real estate developments to leverage this knowledge in crafting impactful marketing materials and communication strategies.
- Property Marketing Collateral: Create compelling marketing collateral such as brochures, presentations, and virtual tours that effectively showcase our properties and highlight their unique features to attract potential buyers and tenants.
- Client Communication: Develop and implement effective client communication strategies to maintain strong relationships with property owners, buyers, tenants, and other stakeholders, ensuring clear and consistent messaging that aligns with our brand standards.
- Real Estate Advertising Campaigns: Plan, execute, and evaluate advertising campaigns across various media platforms, ensuring that messaging speaks directly to the target audience and drives interest in our real estate offerings.
- Market Research and Analysis: Conduct market research and analysis to identify potential target markets, understand buyer/tenant preferences, and evaluate competitor strategies, providing valuable insights for decision-making and strategy refinement.
- Budget Management: Manage marketing communication budgets and expenses, ensuring cost-effective strategies that maximize return on investment within the real estate sector.
- Reporting and Performance Analysis: Regularly monitor and analyze the performance of marketing communication activities, producing comprehensive reports detailing key metrics such as property inquiries, website traffic, and lead generation to inform future strategies and initiatives.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience in marketing communications within the real estate industry is a must.
- Strong understanding of real estate terminology, industry practices, and market dynamics.
- Exceptional written and verbal communication skills with the ability to tailor messaging for diverse real estate audiences.
- Knowledge in digital marketing tools and platforms, including experience with real estate-specific marketing technologies.
- Good Coordination skills with vendors across alll mediums of ATL and BTL activities.
- Demonstrated ability to manage marketing budgets and track performance metrics.
- Creative mindset with a strategic approach to real estate marketing and branding.
Required experience: 2-3 Years.
In summary, as a Marketing Communication Executive within our real estate organization, your role will be pivotal in shaping the communication strategies that effectively promote our real estate offerings, engage with potential clients, and elevate our brand presence within the competitive real estate market. Your direct experience in real estate marketing and communications will be instrumental in driving our success and achieving our business objectives.
Job Type: Full-time
Pay: ?20,000.00 - ?25,000.00 per month
Schedule:
• Day shift
Education:
• Bachelor's (Preferred)
Experience:
• total work: 2 years (Preferred)
• Marketing: 1 year (Preferred)
Language:
• English (Preferred)
Work Location: In person
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