Marketing & Branding Head
Year Satellite, Ahmedabad, Gujarat, India
Job Description
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Position Overview: The Marketing and Branding Head will be responsible for developing and executing strategic marketing and branding initiatives to drive the company's growth, enhance brand awareness, and ensure a consistent brand message across all channels. This role requires a creative and analytical leader who can inspire a team, manage multiple projects, and deliver measurable results.Key Responsibilities:
- Strategic Planning and Execution:
- Develop and implement comprehensive marketing and branding strategies aligned with the company's goals and objectives.
- Conduct market research to identify opportunities, customer needs, and competitive landscape.
- Define and manage the marketing budget, ensuring efficient allocation of resources.
- Brand Management:
- Oversee the development and execution of brand positioning, messaging, and identity.
- Ensure consistency of the brand message across all channels and touchpoints.
- Manage brand partnerships, sponsorships, and collaborations to enhance brand visibility.
- Marketing Campaigns:
- Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, print, and events.
- Monitor and analyze campaign performance, using data-driven insights to optimize and improve ROI.
- Coordinate with creative teams to develop compelling marketing materials and content.
- Digital Marketing:
- Lead digital marketing efforts, including SEO/SEM, social media, content marketing, and online advertising.
- Oversee website management, ensuring an engaging and user-friendly online presence.
- Utilize analytics tools to track and report on digital marketing performance.
- Team Leadership:
- Build and manage a high-performing marketing team, providing guidance, mentorship, and professional development.
- Foster a collaborative and innovative team culture.
- Set clear performance goals and conduct regular evaluations.
- Public Relations and Communications:
- Develop and execute PR strategies to enhance the company's reputation and visibility.
- Manage relationships with media, influencers, and other key stakeholders.
- Oversee the creation of press releases, articles, and other PR materials.
- Customer Engagement:
- Develop and implement customer engagement strategies to build loyalty and advocacy.
- Utilize customer feedback and insights to drive improvements in products, services, and marketing efforts.
- Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).
- 8+ years of experience in marketing and branding, with a proven track record of success in a leadership role.
- Strong knowledge of digital marketing, social media, SEO/SEM, and content marketing.
- Exceptional strategic thinking and analytical skills.
- Excellent communication, presentation, and interpersonal skills.
- Creative mindset with the ability to develop innovative marketing strategies.
- Proficient in marketing analytics tools and platforms.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience in [industry/sector] is a plus.
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and passionate team.
- Career growth and development opportunities.
- A vibrant and inclusive company culture.
- Leave encashment
- Paid time off
- Provident Fund
- Monday to Friday
- How many total years of experience do you possess into Marketing & Branding?
- What is your current annual pay?
- What is your expected annual pay?
- Please mention your notice period in days
- Job location is Ahmedabad. Are you based out/ready to relocate to Ahmedabad?
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Job Detail
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Job IdJD3340364
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationSatellite, Ahmedabad, Gujarat, India
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EducationNot mentioned
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ExperienceYear