Marketing & Branding Head
Year Satellite, Ahmedabad, Gujarat, India
Job Description
b'
Position Overview: The Marketing and Branding Head will be responsible for developing and executing strategic marketing and branding initiatives to drive the company\'s growth, enhance brand awareness, and ensure a consistent brand message across all channels. This role requires a creative and analytical leader who can inspire a team, manage multiple projects, and deliver measurable results. Key Responsibilities:
- Strategic Planning and Execution:
- Develop and implement comprehensive marketing and branding strategies aligned with the company\'s goals and objectives.
- Conduct market research to identify opportunities, customer needs, and competitive landscape.
- Define and manage the marketing budget, ensuring efficient allocation of resources.
- Brand Management:
- Oversee the development and execution of brand positioning, messaging, and identity.
- Ensure consistency of the brand message across all channels and touchpoints.
- Manage brand partnerships, sponsorships, and collaborations to enhance brand visibility.
- Marketing Campaigns:
- Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, print, and events.
- Monitor and analyze campaign performance, using data-driven insights to optimize and improve ROI.
- Coordinate with creative teams to develop compelling marketing materials and content.
- Digital Marketing:
- Lead digital marketing efforts, including SEO/SEM, social media, content marketing, and online advertising.
- Oversee website management, ensuring an engaging and user-friendly online presence.
- Utilize analytics tools to track and report on digital marketing performance.
- Team Leadership:
- Build and manage a high-performing marketing team, providing guidance, mentorship, and professional development.
- Foster a collaborative and innovative team culture.
- Set clear performance goals and conduct regular evaluations.
- Public Relations and Communications:
- Develop and execute PR strategies to enhance the company\'s reputation and visibility.
- Manage relationships with media, influencers, and other key stakeholders.
- Oversee the creation of press releases, articles, and other PR materials.
- Customer Engagement:
- Develop and implement customer engagement strategies to build loyalty and advocacy.
- Utilize customer feedback and insights to drive improvements in products, services, and marketing efforts.
- Bachelor\'s degree in Marketing, Business, Communications, or a related field (Master\'s degree preferred).
- 8+ years of experience in marketing and branding, with a proven track record of success in a leadership role.
- Strong knowledge of digital marketing, social media, SEO/SEM, and content marketing.
- Exceptional strategic thinking and analytical skills.
- Excellent communication, presentation, and interpersonal skills.
- Creative mindset with the ability to develop innovative marketing strategies.
- Proficient in marketing analytics tools and platforms.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience in [industry/sector] is a plus.
- Competitive salary and benefits package.
- Opportunity to work with a dynamic and passionate team.
- Career growth and development opportunities.
- A vibrant and inclusive company culture.
- Leave encashment
- Paid time off
- Provident Fund
- Monday to Friday
- How many total years of experience do you possess into Marketing & Branding?
- What is your current annual pay?
- What is your expected annual pay?
- Please mention your notice period in days
- Job location is Ahmedabad. Are you based out/ready to relocate to Ahmedabad?
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Related Jobs
Job Detail
-
Job IdJD3340364
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationSatellite, Ahmedabad, Gujarat, India
-
EducationNot mentioned
-
ExperienceYear