Marketing & Branding Head

Year    Satellite, Ahmedabad, Gujarat, India

Job Description

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Position Overview: The Marketing and Branding Head will be responsible for developing and executing strategic marketing and branding initiatives to drive the company's growth, enhance brand awareness, and ensure a consistent brand message across all channels. This role requires a creative and analytical leader who can inspire a team, manage multiple projects, and deliver measurable results.Key Responsibilities:
  • Strategic Planning and Execution:
  • Develop and implement comprehensive marketing and branding strategies aligned with the company's goals and objectives.
  • Conduct market research to identify opportunities, customer needs, and competitive landscape.
  • Define and manage the marketing budget, ensuring efficient allocation of resources.
  • Brand Management:
  • Oversee the development and execution of brand positioning, messaging, and identity.
  • Ensure consistency of the brand message across all channels and touchpoints.
  • Manage brand partnerships, sponsorships, and collaborations to enhance brand visibility.
  • Marketing Campaigns:
  • Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, print, and events.
  • Monitor and analyze campaign performance, using data-driven insights to optimize and improve ROI.
  • Coordinate with creative teams to develop compelling marketing materials and content.
  • Digital Marketing:
  • Lead digital marketing efforts, including SEO/SEM, social media, content marketing, and online advertising.
  • Oversee website management, ensuring an engaging and user-friendly online presence.
  • Utilize analytics tools to track and report on digital marketing performance.
  • Team Leadership:
  • Build and manage a high-performing marketing team, providing guidance, mentorship, and professional development.
  • Foster a collaborative and innovative team culture.
  • Set clear performance goals and conduct regular evaluations.
  • Public Relations and Communications:
  • Develop and execute PR strategies to enhance the company's reputation and visibility.
  • Manage relationships with media, influencers, and other key stakeholders.
  • Oversee the creation of press releases, articles, and other PR materials.
  • Customer Engagement:
  • Develop and implement customer engagement strategies to build loyalty and advocacy.
  • Utilize customer feedback and insights to drive improvements in products, services, and marketing efforts.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).
  • 8+ years of experience in marketing and branding, with a proven track record of success in a leadership role.
  • Strong knowledge of digital marketing, social media, SEO/SEM, and content marketing.
  • Exceptional strategic thinking and analytical skills.
  • Excellent communication, presentation, and interpersonal skills.
  • Creative mindset with the ability to develop innovative marketing strategies.
  • Proficient in marketing analytics tools and platforms.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  • Experience in [industry/sector] is a plus.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and passionate team.
  • Career growth and development opportunities.
  • A vibrant and inclusive company culture.
Job Types: Full-time, PermanentPay: \xe2\x82\xb91,000,000.00 - \xe2\x82\xb91,500,000.00 per yearBenefits:
  • Leave encashment
  • Paid time off
  • Provident Fund
Schedule:
  • Monday to Friday
Application Question(s):
  • How many total years of experience do you possess into Marketing & Branding?
  • What is your current annual pay?
  • What is your expected annual pay?
  • Please mention your notice period in days
  • Job location is Ahmedabad. Are you based out/ready to relocate to Ahmedabad?
Work Location: In person

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Job Detail

  • Job Id
    JD3340364
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Satellite, Ahmedabad, Gujarat, India
  • Education
    Not mentioned
  • Experience
    Year