Job Description

Marketing Automation Specialist Experience: 5+ years Salary: INR 1,75,000 - 2,45,000/ month (based on experience) Expected Notice Period : 2 to 4 Weeks Shift : IST Full Shift (10:30 AM to 7:30 PM IST) Opportunity Type: Remote Placement Type: Contractual Contract Duration: Full Time, 3 months (*Note: This is a requirement for one of Uplers\' clients) What do you need for this opportunity Primary Skills: Marketo, SFMC, Marketing Automation Assessment to be Cleared: SFMC Technical Assessment Our Hiring Partner is Looking for: Marketing Automation Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you! Roles & Responsibilities: Build, test, experiment and execute complex highly segmented, multi-channel (email/onsite/mobile push/sms) & multi-touch workflows Build, test and execute promotional/auto/transactional/trigger Push Notifications (iOS & Android devices) Creation and mapping of transactional templates (passing JSON payloads) Offer management and targeting personalized offers to users Develop new email capabilities including segmentation and personalization, architecture, and maintenance of data tables Troubleshoot campaign/instance issues and provide solutions to complex workflow issues Partner with business stakeholders to analyze needs and challenges Partner with Product, Engineering and MarTech teams to identify and document product requirements Identify improvement and automation opportunities Track and monitor campaign results, resolve issues and report status Build new processes and update the existing ones Partner with stakeholders to gather data, business, and technical requirements This Role Requires: 5+ years of experience using any of these CRM tools/ marketing automation platform (Braze, Adobe Campaign, Salesforce, Marketo, etc.) Bachelor s degree in Computer Science or equivalent experience Experience in building multi-channel campaigns (email/onsite/mobile push/sms) Experience in end-to-end developing, testing, and deploying complex campaigns Demonstrated ability to write code using JavaScript, & HTML/CSS Proven record for problem resolution and successful completion of complex projects Experience in configuration, customer, and recipient schema Experience in creating the offers and how offers can be targeted in a workflow with variations Excellent analytical, problem-solving, and troubleshooting skills, possessing an innovative, solutions-oriented mindset required Excellent documentation and communication (written and verbal) skills Preferred: Experience in troubleshooting push notifications & handling auto-push triggers is preferred Experience in file management tools (CuteFTP, FileZilla, etc.) Experience working with APIs - preferably SOAP and REST based APIs Experience in setting up triggers in web analytics platform (adobe analytics, amplitude, etc.) and utilizing those in CRM tool (adobe campaign, marketo, braze, etc.) Exposure to an Agile environment How to apply for this opportunity Register or login on our portal & fill out the application Clear the given assessment(s) and Click on Apply to get shortlisted Once completed, our team will contact you with an interview with our SME/Matcher Once it s all done, your profile will be shared with the client When selected, just meet the client and get your exciting career started! About Our Hiring Partner: Our client partner is a leading educational technology company, that empowers students through innovative learning solutions. Our platform offers diverse study materials, online tutoring, and academic support to help students excel in their academic journeys. Join us in revolutionizing education. The culture is open, with our fast feedback system implemented to encourage transparency. You will be given latitude to drive and stretch to deliver mutual goals. About Uplers: Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual remote opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement. You will also be assigned to a dedicated Talent Success Coach during the engagement. ( Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well). So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don\'t hesitate to apply today. We are waiting for you!

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