Job Description

INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD invites applications for the position of Marketing Associate For the ongoing ePost Graduate Diploma in Advanced Business Analytics admissions, the ePGD-ABA office (https://www.iima.ac.in/academics/ePGD-ABA) at IIMA is employing a full-time Marketing Associate. The candidate selected should have the capacity to collaborate with the IIMA Digital Marketing team, the ePGD-ABA Chairperson and the ePGD-ABA Admissions Committee. Key Responsibilities:

• Lead Generation: Utilize various sources such as databases, online

research, and networking to identify potential leads and maintain an
updated database of leads.

• Telemarketing: Initiate contact with leads via phone calls, emails, and

other communication channels to introduce the Programme and its value.

• Qualification: Assess the needs and interests of leads to determine if they

are a good fit for our offerings and qualify them accordingly.

• Educate and Inform: Provide leads with comprehensive information about

our programme, highlighting the benefits and addressing any inquiries.

• Relationship Building: Build and nurture relationships with leads to

establish trust and credibility, aiming to convert them into prospective
participants.

• Follow-up: Consistently follow up with leads through scheduled calls,

emails, and other communication methods to move them through the
sales funnel.

• Collaboration: Work closely with the programme and marketing team to

align strategies, share insights, and ensure a seamless lead conversion
process.

• Record Keeping: Maintain accurate and up-to-date records of all

interactions, lead information, and conversion progress using CRM
software.

• Metrics and Reporting: Track and report on key performance indicators

(KPIs), such as conversion rates, call metrics, and lead quality, to measure your effectiveness and improve strategies. Qualifications:

• Proven experience in telemarketing, email marketing, and lead

conversion, preferably in the education field.

• Excellent communication and interpersonal skills.
• Persistence, resilience, and the ability to handle rejection.

Page 1 of 2

• Proficiency in CRM software and lead tracking systems is a positive

add-on.

• Strong organizational skills and attention to detail.
• A results-oriented and self-motivated mindset.

• Ability to work both independently and as part of a team.

• At least a Bachelors degree in any subject.

Age 22-30 years maximum as of the final application date. Duration The job will be available for three months at first, with the possibility of an extension if required. It will be expected of a marketing associate to put in extra time, including on holidays, to complete the task at hand. Salary Salary will be in line with experience and qualifications. Submission and due date Interested candidates may please fill the google form at the Registration Link by October 23, 2023, or earlier. Candidates who have been shortlisted might be contacted for a phone, Zoom/Skype, or in-person interview. We won\'t send rejection letters to other applicants; we will only get in touch with those who have been selected for interviews. Emails requesting status updates won\'t be answered. The selected candidate should be able to take over the duties immediately. ***** Page 2 of 2