Job Description

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. Position Summary: The Marketing Associate will provide critical support to the team in their effort to conduct B2B marketing to enterprise level organizations, such as health systems, digital health organizations, payer health plans and payer-owned medical group organizations. The Associate should be both a strategic thinker and detail-oriented. The candidate should be a creative marketer, who contributes innovative marketing ideas to advance the goals and KPIs for their team. This is a fast-paced position with the opportunity to work on many different types of marketing programs. It provides a great opportunity for a person early in their career to grow into a more strategic role. A marketer with experience in project management of integrated, multi-channel campaigns that spans multiple teams and stakeholders is optimal. A person with experience in email execution, campaign analysis, event planning, and account-based marketing would be an ideal candidate. Representative Duties and Responsibilities: Work with the Segment Team leader, managers, and adjacent sales/SDR teams to assist in the development of go-to market plans, including executive decision-makers, and key influencers Lead the creation and project management of integrated, multi-channel campaigns that span multiple stakeholders and include tactics such as direct mail, email and digital/social media Evaluate and help to execute national, local, athena-owned and segment-specific sponsorships and events Analyze performance of campaign tactics to optimize results and report out to stakeholders/leadership Work within our databases and tech systems to pull lists of ideal prospects, create and deploy email sends Other duties as assigned by manager or team leader Education & Experience Required: Bachelor of Arts/Science or equivalent degree required 1-3 years of marketing experience Strategic thinker that understands the bigger picture and can take a project from concept to fruition A self-starter with keen attention to detail and demonstrated ability to drive projects with excellent follow-through Ability to prioritize and manage projects independently with high level input from manager Capable of working in a fast-paced, deadline-driven environment Working knowledge of campaign planning and execution is a big plus Salesforce, email and/or CRM experience a plus Experience with marketing/messaging to executives, or experience with B2B marketing or account-based marketing a plus Knowledge & Skills: Excellent verbal, organizational and written communication skills Detail-oriented approach with a willingness to test and learn Talent for effectively interacting with individuals at all levels of the organization Ability to maintain a positive attitude Creative and energetic self-starter/problem solver Being thoughtful/strategic: This person will be responsible for assessing performance of tactics and thinking through what adjustments could be made to optimize success Experience with tech systems like Salesforce Marketing Cloud and Tableau (a plus, not a must) Interested in healthcare and/or technology About athenahealth Our Purpose: To unleash our collective potential to transform healthcare. Our Location: This role will be based in Chennai, India. Our Global Headquarters is located in Watertown, MA, few miles from Boston. We have 2 other India locations, Bangalore and Pune. Our Culture: If you crave transparency, innovation and the ability to make an impact, you\'ve come to the right place. Being an athenista is all about taking initiative, questioning the norm, making things radically simple and celebrating diversity. Our 5,100+ employees work hard towards a cause that impacts every one of us, healthcare, and we take the time to celebrate company accomplishments and our people. Our Perks: Along with health & financial benefits, our athenistas are offered a variety of perks that promote employee wellbeing such as commuter support and collaborative workspaces About athenahealth Here\'s ourvision: To create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. What\'s unique about our locations From an historic, 19thcentury arsenal to a converted, landmark power plant,allofathenahealth\'s offices were carefully chosen to represent our innovative spirit and promote the most positive and productive work environment for our teams. Our10offices across the United States and India -plus numerous remote employees -all work to modernize the healthcare experience, together. Our company culture might be our best feature. We don\'t take ourselves too seriously. But our work That\'s another story.athenahealth develops andimplements products and services that support US healthcare: It\'sour chance to create healthier futures for ourselves, for our family and friends, for everyone. Our vibrant and talented employees - orathenistas, as we call ourselves - spark the innovation and passion needed to accomplishour goal. We continue to expand our workforce with amazing people who bring diverse backgrounds, experiences, and perspectives at every level, and foster an environment where every athenista feels comfortable bringing theirbestselves to work. Our makes a difference, too: We are small enoughthatyourindividual contributionswill stand out- butlarge enoughto grow your career with ourresources and established business stability. Giving back is integral to our culture. OurathenaGivesplatform strives tosupport food security, expand access to high-quality healthcare for all, and support STEM education to develop providers and technologists who will provide access to high-quality healthcare for all in the future. As part of the evolution of athenahealth\'sCorporate Social Responsibility(CSR)program, we\'ve selected nonprofit partners that align with our purpose and let us foster long-term partnerships for charitable giving, employee volunteerism, insight sharing, collaboration, and cross-team engagement. What can we do for you Along with health and financial benefits,athenistasenjoy perks specific to eachlocation, including commuter support, employee assistance programs, tuition assistance,employeeresource groups, and collaborative workspaces - some offices even welcome dogs. In addition to our traditional benefits and perks, we sponsor events throughout the year, includingbook clubs, external speakers, and hackathons. And weprovideathenistaswithacompany culturebased onlearning,the support of anengaged team,andan inclusive environment where all employees are valued. We alsoencourage a better work-life balance forathenistaswith our flexibility. Whilewe know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

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