Job Description

• Develop and implement comprehensive email marketing strategies to support company objectives, including lead generation, user engagement, and conversion goals.
• Design and manage end-to-end email campaigns, from content creation and layout design to delivery and performance analysis.
• Collaborate with cross-functional teams (content, design, product, sales) to ensure email campaigns align with broader marketing efforts and brand standards.
• Segment email lists based on user behavior, preferences, and demographics to personalize and improve email effectiveness.
• Monitor and report on key performance metrics such as open rates, click-through rates, conversion rates, and ROI; use data to inform and optimize future campaigns.
• Ensure email compliance with privacy laws and regulations and other relevant standards.
• Stay updated on industry trends, best practices, and new technologies to enhance the email marketing function.
• Implement A/B testing and other optimization strategies to continuously improve email content, design, and performance.
• Manage the email marketing platform and maintain a clean and updated contact database.
• Troubleshoot any issues with email campaigns or systems.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Strong copywriting and editing skills for creating compelling email content.
• Data-driven mindset with the ability to interpret analytics and draw actionable insights.
• Excellent project management skills with attention to detail and ability to meet deadlines.
• Knowledge of marketing automation and CRM systems.
• Familiarity with segmentation, targeting, and customer journey mapping.
• Experience - Fresher ( 0-1 year)

• Creative thinker with a keen eye for design and user experience.
• Strong interpersonal skills and the ability to work collaboratively.

Expertia AI Technologies