Job Description

Marketing Associate at PyjamaHRWe are seeking a highly motivated Fresher Marketing Associate to join our rapidly growing company, PyjamaHR. As an entry-level role, this position is ideal for recent graduates eager to start their career in marketing. Our innovative Applicant Tracking System (ATS) is currently used by over 5,000 companies and is on track to revolutionize the global hiring landscape.As a Marketing Associate, you will play a vital role in supporting our marketing efforts and contributing to the growth of our company.Responsibilities:

• Develop and implement social media campaigns to increase brand awareness, engagement, and lead generation.
• Collaborate with the design team to develop visually appealing marketing strategies
• Ensure all content and collateral adhere to brand guidelines and effectively communicate key messages to our target audience.
• Track, measure, and analyze marketing campaign performance using analytical tools and platforms
• Identify trends, insights, and areas of improvement to optimize marketing strategies & tactics.
• Monitor social media analytics and track the effectiveness of campaigns, making data-driven recommendations for improvements.

Requirements:

• Bachelor\'s degree in Marketing, Communications, or a related field
• 1- 2 years of experience in marketing, preferably in the HR tech industry or preferably in B2B or SaaS
• Proficiency in content creation, social media management, email marketing, and lead generation; experience with marketing automation tools, CRM systems, and analytics platforms.
• Excellent written and verbal communication skills
• Strong project management skills and attention to detail
• Meticulous attention to detail to ensure accuracy in email content, formatting, and segmentation.
• Experience with analytics tools, such as Google Analytics
• Creative mindset and ability to think outside the box to develop innovative marketing strategies.

About Us:At PyjamaHR, we\'re on a mission to transform the recruitment landscape using the power of artificial intelligence. As a leading Applicant Tracking System provider, we aim to disrupt traditional hiring processes by making them more efficient, effective, and equitable. Our team of 20 is dedicated to creating innovative solutions that empower companies to find and hire the best talent seamlessly. Learn more about us at pyjamahr.comBenefits/Perks:PyjamaHR offers an array of benefits including competitive salaries, equity options, free food and beverages, and weekly team outings!Location: Bangalore (Koramangala 8th Block)

FullThrottle Labs