Job Description

The role of a marketing person for Zen Hospital in KPHB, Hyderabad, would be pivotal in establishing the hospital's presence, attracting patients, and building its reputation as a go-to healthcare provider for various ailments. Here are some key responsibilities for a marketing person in this role:

Market Research and Analysis:

Conduct in-depth research on the healthcare needs in KPHB and surrounding areas, focusing on the competitive landscape, patient demographics, and healthcare trends. Understanding the specific healthcare concerns in the region (e.g., seasonal ailments, common chronic diseases) will help tailor the hospital's services to local needs.

Brand Positioning and Awareness:

Position Zen Hospital as a trusted, reliable, and accessible healthcare provider. This could include crafting brand messaging that highlights the hospital's strengths in treating various ailments, its team of specialists, modern facilities, and commitment to patient-centered care.

Digital Marketing:

Manage digital platforms, including the hospital's website and social media, to ensure consistent messaging, showcase treatments and facilities, and provide regular health tips and updates. Leverage online advertising, SEO, and local listings to increase visibility in KPHB and nearby areas.

Community Engagement and Outreach:

Build partnerships with local businesses, schools, and community organizations to increase Zen Hospital's presence. This could include health camps, seminars, and wellness workshops to educate the public on preventive care and create a direct connection with the community.

Patient Experience and Feedback:

Monitor patient feedback to continuously improve service offerings and marketing strategies. Use testimonials and success stories to build credibility and a sense of trust among potential patients.

Advertising and Promotions:

Develop targeted advertising campaigns for specific treatments and specialties offered by Zen Hospital. Use print, digital, and local radio ads to highlight the hospital's services, especially those catering to prevalent health issues in the area.

Collaborations with doctors:

Work with physicians and healthcare networks for appropriate referral for advanced treatments. Building relationships with nearby clinics and specialists can lead to a steady flow of patient referrals for specialized treatments available at Zen Hospital.

Tracking and Reporting:

Regularly track marketing metrics and patient acquisition data to assess campaign effectiveness, and adjust strategies based on performance. Reporting outcomes to hospital management can also demonstrate the value of ongoing marketing efforts.

By performing these roles, the marketing person would help Zen Hospital become a trusted choice for medical care in the KPHB area, increase patient footfall, and promote health awareness in the community.

Job Type: Full-time

Pay: ?8,176.87 - ?27,664.75 per month

Benefits:

• Commuter assistance
• Flexible schedule

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Experience:

• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Willingness to travel:

• 75% (Required)

Work Location: In person