Job Description

Key Responsibilities:

• Social Media Strategy:
• Develop and execute a comprehensive social media strategy aligned with overall marketing goals.
• Identify target audiences and tailor content to meet their needs.
• Content Creation:
• Create engaging, high-quality content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn).
• Design visually appealing graphics and videos to enhance posts.
• Community Management:
• Monitor social media channels for comments, messages, and mentions.
• Engage with followers and respond to inquiries in a timely manner.
• Analytics and Reporting:
• Track and analyze social media performance using analytics tools.
• Prepare regular reports on engagement metrics and campaign effectiveness.
• Collaboration:
• Work closely with the marketing team to align social media efforts with broader marketing campaigns.
• Collaborate with influencers and brand partners to amplify reach.
• Trend Monitoring:
• Stay updated on industry trends, emerging platforms, and best practices in social media marketing.
• Adapt strategies based on the latest trends and insights.
• Advertising:
• Plan and execute paid social media advertising campaigns.
• Manage budgets and optimize campaigns for maximum ROI.

Qualifications:

• Fresher with Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management, preferably in a marketing role.
• Strong writing and editing skills with a keen eye for detail.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Knowledge of SEO, analytics tools (e.g., Google Analytics), and social media advertising.
• Creative mindset with the ability to generate innovative ideas.
• Strong organizational and multitasking skills.

Skills:

• Excellent communication and interpersonal skills.
• Proficient in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Analytical mindset with a focus on results.
• Ability to work independently and collaboratively within a team.
• Candidate should be able to build a social media presence with a self-directed motivation

Benefits:

• Competitive salary and performance appraisal
• Opportunities for professional development and growth.
• Develop a wide portfolio

Job Type: Full-time

Pay: ?15,000.00 - ?18,000.00 per month

Schedule:

• Day shift

Work Location: In person