Job Description

• New Delhi,

Apply by 10 February 2024

Description

Overview: We are seeking a Communications and Marketing Specialist to design and execute communications plans that drive the conversation around climate action and the energy transition for the dynamic and critically important geography of India. They will create and use diverse digital channels and media to advance the goal of decarbonizing the transportation, energy, and buildings sectors and target key audiences and stakeholders, such as policymakers, media, and the public.
A successful hire will be a strong team player who enjoys bringing communications strategies to life by leveraging data, research, and subject matter experts on the India Program. In addition, the Communications and Marketing Specialist will partner with the editorial, design, earned and digital media, and web to develop the most effective messages and campaigns.
An ideal candidate will have 3 to 5 years of experience in communications, marketing, or journalism, with a passion for storytelling. A strong connection to the mission and expertise in the global energy transition is highly desired. This position reports directly to the Senior Director of International Communications.
Specific Roles and Responsibilities

• Support the development of communications materials from inception to completion, working with editorial, design, earned media, and social media to ensure projects are completed on time and on brand
• Strategize with communications and program leadership on projects with clear goals and target audiences
• Build media lists for the overall team and specific projects
• Write press releases and pitches for journalists
• Draft op-eds, statements, articles, and other forms of thought leadership for key program spokespeople
• Liaise with the research team to develop media briefing dockets for program leadership as required
• Draft copy for the India program\xe2\x80\x99s website, social media, and email marketing, ensuring consistent messages throughout
• Identify stories that advance program goals and the overall brand goals
• Proactively leverage news-making moments, milestones, and impacts to drive awareness and interest in the program among target audiences
• Maintain editorial calendar to ensure all program communications activities are coordinated, including things such as internal and external publications, speaking engagements, media pitching, and social media campaigns
• Help develop and report against metrics of success and track activities against outcomes and impact
• Coordinate with external vendors and contractors for the production of communications deliverables including but not limited to reports, infographics, web creatives, and events

Functional details:

Minimum Qualifications

• 3 to 5 years of experience in communications, public relations, marketing, or journalism disciplines
• Excellent initiative, follow-through, and project management skills
• Strong writing, editing, and verbal communication skills, including communicating at different levels of depth (more in-depth for industry audiences; simplified for lay audiences)
• Passion for storytelling and messaging around complex issues
• Experience working with Indian media is a plus
• Experience working on the energy transition across sectors in India is a plus

Additional Details

• Meticulous attention to detail
• A strong team player with excellent interpersonal/collaborative skills with staff and counterparts at all organizational levels and with external partners
• Working knowledge of WordPress, Google Analytics, and MailChimp is desired
• Passion for the mission and theory of change

SDGs

Salary range (Annual CTC)

0 - 0

Role Type

entry level

Job Type

Full time

Asked questions

Explain in detail about any one of your social media campaigns.

Prefered candidate details

REQUIRED YEARS OF EXPERIENCE

4

Notice Period

1 months

Skills

• Communication,
• Marketing,
• Social media marketing,

EDUCATIONAL QUALIFICATION

Master\'s Degree

Other Details

Additional documents needed

• Cover letter