Job Description

:We are seeking a dynamic and experienced Marketing & Communication Specialist to join our team. The ideal candidate will be responsible for leading the development and execution of marketing strategies, enhancing brand communication, and managing public relations efforts. This role demands creativity, strategic thinking, and a proven track record of success in marketing, communications, and public relations, with a focus on delivering high-impact results.Key Responsibilities:Marketing Strategy Development:Design, implement, and manage integrated marketing campaigns to drive brand awareness, lead generation, and customer retention.Work closely with the sales and product teams to ensure alignment of marketing strategies with business objectives.Conduct market research to identify opportunities for new campaigns, positioning, and product promotions.Communication and Branding:Develop and manage internal and external communication strategies, ensuring consistent messaging across all channels.Create compelling content for various platforms, including social media, websites, newsletters, blogs, and press releases.Oversee the creation and maintenance of the companyxe2x80x99s brand guidelines to ensure consistency in messaging and visual identity.Public Relations & Media Relations:Manage media relations and coordinate PR activities to enhance the companyxe2x80x99s public image and reputation.Build relationships with key media outlets and influencers to ensure positive media coverage.Coordinate and oversee press releases, media events, and product launches.Team Leadership & Collaboration:Lead and mentor a team of marketing and communication professionals, fostering a collaborative and high-performance environment.Coordinate with cross-functional teams to ensure the successful execution of marketing and PR initiatives.Performance Analysis & Reporting:Monitor and analyze marketing campaign performance, media coverage, and communication effectiveness.Provide regular reports to senior management with insights and recommendations for continuous improvement.Budget Management:Manage marketing and PR budgets, ensuring the effective allocation of resources for various campaigns.Monitor expenditures and optimize spending to achieve maximum ROI.RequirementsRequirements:Experience: Minimum 6+ years of experience in handling marketing, communications, and/or public relations, with a progressive increase in responsibility.Education: Master's degree in Business Administration (MBA) or a relevant field (PGDM) with a specialization in Marketing.Skills:Strong understanding of digital marketing strategies and social media platforms.Excellent communication skills, both written and verbal.Ability to manage multiple projects simultaneously and meet deadlines.Proficiency in using marketing tools, CRM platforms, and analytics software.Strong leadership and team management abilities.Strategic thinker with creative problem-solving skills.Preferred: Experience in managing corporate communications and PR for large-scale organizations or in a similar industry.Additional Skills and Qualities:High level of professionalism and attention to detail.Strong networking and interpersonal skills.Ability to work independently and as part of a team.BenefitsCompetitive salary and Career growth

Kaarlo Training & HR Solutions