Job Description

The Marketing and Brand Building Specialist is responsible for developing, implementing, and executing strategic marketing plans that enhance the company's brand awareness, drive customer acquisition, and foster brand loyalty. The role requires a blend of creativity, analytical thinking, and strong communication skills to effectively manage and grow the brand across various channels.

Key Responsibilities:

• Brand Strategy Development:
• Collaborate with senior management to define and articulate the brand's vision, mission, and value proposition.
• Develop and execute comprehensive brand strategies that align with business goals.
• Conduct market research to identify brand positioning and opportunities for growth.
• Marketing Campaigns:
• Plan, implement, and manage multi-channel marketing campaigns (digital, social media, email, print, etc.) to promote brand awareness.
• Monitor and analyze campaign performance, making adjustments to optimize results.
• Work with creative teams to produce engaging content that resonates with target audiences.
• Brand Management:
• Ensure brand consistency across all marketing and communication channels.
• Oversee the creation and maintenance of brand guidelines, ensuring all internal and external materials adhere to these standards.
• Manage and update the brand's visual identity and messaging as needed.
• Customer Engagement:
• Develop and manage customer engagement strategies to build and maintain strong customer relationships.
• Monitor customer feedback and sentiment through surveys, social media, and other channels, using insights to inform brand strategy.
• Market Analysis and Insights:
• Conduct regular market analysis to understand consumer behavior, market trends, and competitive landscape.
• Use data-driven insights to inform marketing strategies and decision-making.
• Prepare and present reports on brand performance and marketing campaign outcomes.
• Partnerships and Collaborations:
• Identify and establish partnerships with influencers, media outlets, and other brands to enhance brand visibility.
• Manage sponsorships, events, and collaborations that align with brand objectives.
• Budget Management:
• Develop and manage the marketing budget, ensuring all activities are cost-effective and within budget.
• Track and report on ROI for all marketing and branding initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1-3 years of experience in marketing, brand management, or a related role.

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Job Type: Full-time

Pay: ?15,000.00 - ?30,000.00 per month

Work Location: In person