Job Description

Job Title Marketing Analyst Experience 4 to 8 years Location Pune Education Qualification MBA (Marketing), PG in Data Analytics, or any other related field Role Type Permanent As a Marketing Analyst, you will be an integral part of our marketing team, supporting various aspects of data management, analysis, and reporting. You will play a key role in executing day-to-day list operations, generating marketing KPI reports, analyzing campaign performance, and providing insights to drive marketing effectiveness. Responsibilities :- Perform data analysis to derive insights aimed at enhancing sales and marketing strategies and campaigns. - Work collaboratively with cross-functional teams to establish goals, monitor progress, and assess the effectiveness of marketing activities. - Create and maintain marketing performance dashboards and reports, spotlighting key metrics and trends. - Monitor and analyze customer behavior, engagement, and conversion data to pinpoint opportunities for optimization. - Harness marketing automation platforms and CRM systems for the management and analysis of marketing data. - Identify and implement process improvements to streamline marketing operations and boost efficiency. - Collaborate with the marketing team to conceptualize and execute A/B testing and optimization strategies. - Conduct competitive analysis to discern market trends and identify opportunities for differentiation. - Contribute to the development and execution of marketing campaigns, including efforts in segmentation, targeting, and personalization. Key Skills : - Proficient in utilizing data analysis tools such as Excel, SQL, and/or Python. - Highly proficient in Marketo and Salesforce. - Experience in analyzing email campaigns, lead data and are familiar with the data from a sales environment.- Exhibits excellent attention to detail and precision in data analysis and reporting. - Strong communication skills, capable of presenting intricate data in a clear and concise manner. - Familiarity with digital marketing channels and metrics, encompassing SEO, SEM, email marketing, and social media. - Capable of working independently and managing multiple projects simultaneously in a dynamic and fast-paced environment. - Acquainted with statistical analysis and proficient in using data visualization tools (e.g., Tableau, Google Analytics). (ref:updazz.com)

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