Job Description

Role Type : Permanent Marketing AnalystExperience : 4 to 7 yearsLocation : PuneEducation - Qualification MBA (Marketing), PG in Data Analytics, or any other related fieldSkills - Marketo, Salesforce, Email Campaign, Digital Marketing, social Media marketingResponsibilities - - Perform data analysis to derive insights aimed at enhancing sales and marketing strategies and campaigns.- Work collaboratively with cross-functional teams to establish goals, monitor progress, and assess the effectiveness of marketing activities.- Create and maintain marketing performance dashboards and reports, spotlighting key metrics and trends.- Monitor and analyze customer behavior, engagement, and conversion data to pinpoint opportunities for optimization.- Harness marketing automation platforms and CRM systems for the management and analysis of marketing data.- Identify and implement process improvements to streamline marketing operations and boost efficiency.- Collaborate with the marketing team to conceptualize and execute A/B testing and optimization strategies.- Conduct competitive analysis to discern market trends and identify opportunities for differentiation.- Contribute to the development and execution of marketing campaigns, including efforts in segmentation, targeting, and personalization.Key Skills :- Proficient in utilizing data analysis tools such as Excel, SQL, and/or Python.- Highly proficient in Marketo and Salesforce.- Experience in analyzing email campaigns, lead data and are familiar with the data from a sales environment.- Exhibits excellent attention to detail and precision in data analysis and reporting.- Strong communication skills, capable of presenting intricate data in a clear and concise manner.- Capable of working independently and managing multiple projects simultaneously in a dynamic and fast-paced environment. (ref:updazz.com)

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