Job Description

Position : Marketing and Brand Analyst

Location : Ahmedabad

How to Apply :
https://app.pyjamahr.com/careers?company=Flavaroma%2520Flavours%2520and%2520Fragrances%2520Pvt%2520Ltd&job_id=117234&company_uuid=454455003C&utm_medium=internal&shared_at=1722405375426

Job Summary : The Marketing and Brand Analyst will be responsible for analyzing market trends, consumer behavior, and campaign performance to inform strategic marketing decisions. This role involves conducting competitive research, managing multi-channel digital marketing campaigns, and providing actionable insights to optimize marketing efforts while also focusing on brand performance and positioning.

Key Responsibilities :

• Conduct comprehensive market research to identify trends, customer needs, and competitive positioning..
• Oversee and optimize multi-channel B2B and B2C digital marketing campaigns with substantial budgets.
• Perform exhaustive keyword research and recommend SEO strategies to enhance online visibility.
• Analyze campaign performance using tools like Google Analytics, providing reports and recommendations for improvement.
• Monitor and report on key performance indicators (KPIs) to track the success of marketing initiatives.
• Conduct competitor analysis and market research to inform brand positioning and strategy.
• Monitor brand performance and provide insights to optimize brand strategies and campaigns.
• Collaborate with marketing teams to develop and implement brand strategies that align with business goals.
• Prepare and present reports on brand performance, market trends, and competitive analysis.

Qualifications :

• Bachelor's degree in Marketing, Business, Statistics, or related field.
• Proven experience as a Marketing Analyst, Brand Analyst, or similar role.
• Strong analytical skills with proficiency in data analysis tools and software.
• Excellent communication and presentation skills.
• Knowledge of SEO, PPC, and other digital marketing techniques.
• Familiarity with marketing automation tools and CRM systems.

Job Types: Full-time, Permanent

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift
• Morning shift
• Weekend only

Supplemental Pay:

• Performance bonus

Experience:

• total work: 1 year (Preferred)
• Marketing: 1 year (Preferred)

Work Location: In person