Job Description

Market Mix Modelling - Data ScientistLocation: Gurgaon/BangaloreWe are seeking a highly skilled Data Scientist/Analyst with expertise in Media Mix Modeling (MMM) to join our dynamic analytics team. The ideal candidate will play a critical role in providing actionable insights and optimizing marketing spend across various channels by leveraging statistical models and data-driven techniques.Your future employer -A renowned IT firm with innovative engineering team, where we harness the power of generative AI to push the boundaries of data-driven solutions.Role & Responsibilities :

• Develop and implement Media Mix Models to optimize marketing spend across different channels (e.g., TV, digital, radio, print, etc.).
• Analyze historical data to understand the impact of marketing efforts and determine the effectiveness of different media channels.
• Collaborate with marketing and business teams to translate business objectives into quantitative analyses and actionable insights.
• Build predictive models to forecast the impact of future marketing activities and recommend budget allocation.
• Present and communicate complex findings in a clear, concise, and actionable manner to both technical and non-technical stakeholders.
• Perform deep-dive analyses of marketing campaigns and customer data to identify trends, opportunities, and areas for improvement.
• Ensure data integrity, accuracy, and consistency in all analyses and models.
• Stay up-to-date with the latest trends and advancements in media mix modeling, marketing analytics, and data science.
• Collaborate with cross-functional teams including Data Engineering, Marketing, and Business Intelligence to ensure seamless data flow and integration.
• Create and maintain documentation for all models, methodologies, and analysis processes.

What is in it for you

• Join our team and immerse yourself in a collaborative environment, where together we'll tackle complex challenges, solve impactful problems for our clients and redefine the art of possibility leveraging data science.
• Competitive salary with performance-based incentives.
• Opportunity to work in a Pan-India capacity with flexible work arrangements.
• Access to cutting-edge tools and technologies for data analytics.
• A collaborative and inclusive work culture that values innovation.

Reach us - If you think this role is aligned with your career, kindly write me an email along with your updated CV on email address for a confidential discussion on the role.Disclaimer - : Crescendo Global is specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging memorable job search and leadership hiring experience. Crescendo Global does not discriminate on the basis of race, religion, color, origin, gender, sexual orientation, age, marital status, veteran status or disability status.Note: We receive a lot of applications on a daily basis so it becomes a bit difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted in case you don't hear back from us in 1 week. Your patience is highly appreciated.Profile Keywords- Crescendo Global, Jobs for (Data Scientist), (Market mix modelling,) Jobs,Sql, Python,ML etc.Keywords- Market Mix Modelling, Machine Learning, SQL, Statistical Modeling, Python

Crescendo Global