Kandivali East, Mumbai, Maharashtra, India

Job posted on

Location
Kandivali
Functional
Digital
Department
Marketing & Communication
Designation
Manager- Marketing & Communications
Entity
Evolute Fintech Innovations Private Limited
Business Unit
N/A


Openings Valid Till

Company Description

Website Link: https://www.evolute.in/fintech/
Our expertise in embedded engineering, identity solutions & biometric authentication devices, micro-ATMs, Payment certified android POS with TMS, MDM & RD services, has been a game changer in the Fintech domain.Designing products that are ergonomic, durable & efficient and developing core software solutions core to payment infrastructure value chain

Location: Mumbai
About Evolute group -
Evolute Group, a leading Indian technology conglomerate, spans Fintech, Cleantech, Software Solutions, and Industrial Electronics. With a mission to Techpowering the world\xc2\xae, our indigenous solutions empower individuals in the remotest corners of the globe. Our journey, from the humble lanes of Old Bombay to becoming one of the fastest-growing Indian companies in the last five decades, reflects a remarkable evolution. As a proud Make in India company, we embody the Indian entrepreneurial dream of emerging as a technology giant. Our daily drive stems from empowering people through technology, especially those lacking access to necessities. We strive to provide equal opportunities for individuals to shape their destinies, with technology as a key enabler. This unwavering spirit propels us to take bold steps in forward integration and explore innovative business models.
We take great joy in witnessing the widespread adoption of our Fintech-based payment systems, biometric identity solutions, electric vehicles (EV), energy storage, and battery management solutions across a diverse range of industries. Currently, our global community comprises 400 employees, and our innovative solutions are exported to more than 40 countries.
In our pursuit of becoming an outstanding workplace, we are fostering a culture of continuous learning through Samruddhi, our Learning and Development (L&D) wing. Simultaneously, our employee engagement wing, WOW ko lao, is dedicated to enhancing our happiness quotient. With a distinctive people-first approach, we are aligning our employees and shaping their career paths in harmony with our overarching purpose.
This commitment to growth, innovation, and impact has materialized in our ambitious project, Vision 2025, a transformative journey to empower the world. We are actively implementing strategies that encompass shifts in our brand, culture, digital landscape, and business operations, ensuring that our core purpose remains at the forefront of our endeavours.
If you meet the below qualifications and are interested in joining us on this exciting journey, please submit your resume and a cover letter outlining your relevant experience and why you would be a great fit for this role. Applications will be reviewed on a rolling basis until the position is filled.
Position Overview:
We are seeking a dynamic and experienced Marketing and Communications Manager to help our marketing team in developing and executing strategic initiatives that promote brand awareness, drive customer engagement, and support business growth. This role requires a blend of strategic thinking, creativity, and hands-on execution. The ideal candidate will be a strong leader with a proven track record in marketing and communications.
Key Responsibilities

• Strategic Planning: Develop and implement comprehensive marketing and communications strategies that align with organizational goals and objectives.

• Brand Management: Oversee brand consistency across all marketing materials and communication channels, ensuring compliance with brand guidelines and positioning.

• Campaign Management: Plan, execute, and optimize marketing campaigns across various channels, including digital, print, social media, email, and events.

• Team Leadership: Lead, mentor, and motivate the junior members in the marketing team to achieve departmental goals. Foster a collaborative and innovative work environment.

• Content Development: Supervise the creation of engaging content, including press releases, blog posts, social media content, and marketing collateral.

• Digital Marketing: Manage digital marketing efforts, including SEO/SEM, PPC advertising, social media, and email marketing campaigns. Monitor performance metrics and adjust strategies as needed and co-ordinate with the DM agency on a day-to-day basis.

• Public Relations: Coordinate public relations activities, including media relations, press releases, and partnerships. Build and maintain relationships with key stakeholders and media contacts.

• Budget Management: Develop and manage the marketing budget, ensuring cost-effective allocation of resources and ROI.

• Market Research: Support and conduct market research initiatives and competitive analysis to identify trends, opportunities, and areas for improvement.

• Event Management: Oversee the planning and execution of marketing events, conferences, and trade shows.

• Reporting and Analytics: Analyze marketing data and metrics to measure the success of campaigns. Prepare reports for senior management and stakeholders.

Key attributes for success:

• Strong organizational skills, a demonstrated capacity to work to deadlines and ability to forward plan.

• Ability to manage multiple, multi-layered projects, prioritize, and manage stakeholder expectations

• Self-motivated, proactive, enthusiastic and positive.

• Highly competent in Microsoft Office (PowerPoint, Word and Excel) and email marketing.

• Proficiency in Adobe CS Suite (InDesign, Illustrator, Photoshop, Premiere Pro and Acrobat) is a plus.

• Initiator, creative and willing to implement improvements to current systems and process

You will earn brownie points if you have:

• Assisted and implemented campaign platforms for complex internal and external, multi-layered, multi-audience campaigns.
• Implemented targeted product and brand marketing campaigns.
• Monitored and upheld the quality and consistency of the companys marketing and communications outputs.
• Relevant experience in amplifying campaigns and keywords through digital mediums

Qualifications

MBA or Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree will be preferred.

• Minimum of 6-7 years of experience in marketing and communications, with at least 2-3 years in corporate role.

• Strong leadership and team management skills, with the ability to inspire and motivate others.

• Excellent written and verbal communication skills, with a keen eye for detail.

• Proficiency in digital marketing tools and platforms, including Google Analytics, SEO/SEM, and social media advertising.

• Experience with public relations and media engagement.

• Proven track record of developing and executing successful marketing campaigns.

• Strong analytical skills and the ability to use data to inform decision-making.

• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Additional Information

N/A