Role & Responsibility :
Understand the requirement, define clear media objectives in sync with the
business and campaign objectives
\xc2\xa7 Determine, plan and buy the best and most efficient media mix for promotions
\xc2\xa7 Monitor online and offline campaigns (across TV, print, outdoor, radio, cinema
and digital)
\xc2\xa7 Regularly report campaign results
\xc2\xa7 Optimise media strategies for varying audiences across channels
\xc2\xa7 Keep a tab and review media budgets
\xc2\xa7 Negotiate with media channels to close competitive deals to ensure cost
efficiencies
\xc2\xa7 Adept with planning media to support new product launches
\xc2\xa7 Identify newer audiences
\xc2\xa7 Build relationships with media influencers to promote our brand
\xc2\xa7 Measure and report performance of all marketing campaigns, and assess ROI and
KPIs
\xc2\xa7 Monitor market trends, research consumer markets and competitors\xe2\x80\x99 activities
\xc2\xa7 Oversee new and ongoing marketing and advertising activities
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