Job Description

A Head of Marketing, is responsible for creating and executing a company's marketing strategy. They lead the marketing department, which includes advertising, communications, and creative teams. Responsibilities:- Develop marketing strategy: Create strategies for digital, communications, advertising, and creative teams - Manage budgets: Prepare and maintain monthly, quarterly, and annual budgets for the marketing department - Monitor ROI: Evaluate the financial impact of marketing initiatives - Improve customer value: Work to improve customer value and profitability - Generate leads: Ensure leads are produced in a way that is consistent with the company's objectives - Build brand awareness: Use social media, surveys, and other tools to track brand recognition - Coordinate sales and marketing: Coordinate sales and marketing efforts to drive leads and support the sales team - Participate in company planning: Participate in company planning and meetings with suppliers, buyers, and department heads (ref:updazz.com)

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