Job Description

About us:
LEAD is the market leader and the first ed-tech UNICORN of 2022 It is the fastest-growing School EdTech company in India. Fortune recognized us as one of India\xe2\x80\x99s top 24 Employers of the Future in June 2022. We partner with Affordable Private Schools across the country and empower them with the tools and resources that transform them into centers of excellence. Our enhanced performance monitoring tools, dedicated lesson plans, and tech-based solutions enable educators to provide students with the best education.
Impact at a glance:



Our mission is to provide excellent education to every child. We have seen rapid adoption growing 13X over the last two years with our School Integrated System implemented in over 3000 schools across the country.
It is still early days with the company at only 1% penetration and aiming to get to 50K schools by FY 26. LEAD is a value-driven organization with Integrity, Being the cause, a Growth Mindset, Courage with Empathy, Excellence with Velocity, Living the mission, Customer Centricity and We are Tribe as its core values. We are backed by marquee investors such as Westbridge, GSV Ventures, and Elevar Equity and are already valued at $1.1 billion in its last Series E round.



Role: Manager: Social Media & ORM
Function: Marketing
Department: Marketing
Location: Mumbai



Purpose of the Job:
We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content along with a social media agency, managing the monthly content calendar, and handling the ORM. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company\xe2\x80\x99s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Principal Accountabilities:

• Work closely with Social media agencies and internal teams to strategize and provide necessary inputs to build a monthly calendar and enhance engagement across platforms
• Liaise with agencies, as required, to ensure the brand, tone, style, and technical standards and LEAD\xe2\x80\x99s digital practices are incorporated into social media.
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)
• Collaborate with other teams, like marketing, sales, and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Custodian of ORM; set up a robust SOP
• Oversee social media accounts\xe2\x80\x99 design (e.g. Facebook timeline cover, profile pictures, and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools, and applications