Job Description

Role - Social Media Marketing Manager- Location: Palam Vihar, Gurugram, Haryana- Work Timings: Monday to Friday, 12 PM - 9 PM (Saturday & Sunday fixed off, unless there is a business requirement)- Salary: Up to 5.5 LPA (in-hand, no deductions)About the Role:- We are looking for a Social Media Marketing Manager with at least 3 years of experience running Meta Ads (Facebook & Instagram) for the US market and 2 years of experience in content creation.- The ideal candidate should be a hands-on digital marketer with expertise in ad campaign execution, ad copywriting, landing page optimization, social media content creation, and performance tracking.- This role requires someone who can handle everything from strategy to execution and ensure high ROI on ad spend.Key Responsibilities:Paid Advertising & Performance Marketing:- Plan, create, and optimize Meta Ads (Facebook & Instagram) targeting the US market.- Write high-converting ad copies tailored for different audience segments.- Set up and manage lead generation, conversion, and retargeting campaigns.- Conduct A/B testing on ad creatives, ad copies, targeting, and landing pages.- Optimize campaigns for cost efficiency, lead quality, and maximum ROI.- Stay updated with Meta's ad policies, industry trends, and algorithm updates.Ad Copywriting & Creative Development:- Craft engaging ad copies that align with brand tone and objectives.- Work on different ad formats, including carousel ads, video ads, and static images.- Collaborate with designers to create high-quality creatives that drive engagement.- Adapt messaging based on campaign objectives and target audiences.Landing Page Optimization & Strategy:- Optimize and test landing pages for improved conversion rates.- Work with designers and developers to enhance UI/UX and reduce drop-off rates.- Ensure landing pages align with ad messaging for consistency and better performance.Social Media Management & Content Creation:- Manage and grow social media accounts (Facebook, Instagram, LinkedIn, etc.).- Plan and execute a content calendar with engaging posts, stories, and reels.- Create short-form videos and collaborate with designers for compelling visuals. Analyze engagement metrics to refine content strategies.Reporting & Performance Analysis:- Track and report on campaign performance, engagement, and lead quality.- Use Facebook Ads Manager, Google Analytics, and other tracking tools to analyze data.- Provide insights and recommendations to improve ad performance.Required Skills & Experience:- Minimum 3 years of experience running Meta Ads (Facebook & Instagram) for the US market.- At least 2 years of experience in content creation (ad copies, social media posts, video content).- Strong expertise in ad copywriting, audience targeting, and campaign optimization.- Hands-on experience with landing page optimization and A/B testing.- Ability to analyze campaign performance data and make data-driven decisions.- Comfortable working in a fast-paced startup environment and handling multiple tasks.Additional Information:- Work from Office - No remote work option.- Bring Your Own Device (BYOD) - Candidate must have their own laptop.- No cab services or additional allowances provided.- Saturday & Sunday off - except in rare business requirement cases.Experience:- Meta Ads: 3 years (Preferred)- content creation: 2 years (Preferred)- US Market: 2 years (Preferred) (ref:updazz.com)

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