Job Description

Role - Performance Marketing ManagerExperience - 8-12 yearsLocation - BangaloreMust have :- Experience as a Performance Marketing Manager for B2B- Experience in building and managing acquisition campaigns- Expertise in expertise in Meta ads, Google Ads, and other advertising platforms - Experience working with Digital Media Marketing Agency :Job Responsibilities :- Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.- Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis and provide actionable insights to optimize marketing strategies and maximize ROI.- Utilize advanced analytics tools and techniques to track, measure, and report on key performance metrics, such as conversion rates, customer acquisition costs, and revenue attribution.- Collaborate closely with the marketing team to define and execute targeting and segmentation strategies to reach relevant audiences and drive customer engagement.- Stay updated on the latest industry trends, platforms, and tools related to performance marketing, and proactively incorporate them into the company\'s marketing efforts.- Leverage your strong business acumen and problem-solving abilities to identify growth opportunities, drive innovation, and optimize marketing campaigns.- Work closely with cross-functional teams, such as data analysts, content creators, and designers, to ensure cohesive and integrated marketing strategies.- Conduct market research and competitor analysis to identify industry trends, consumer behavior, and potential market gaps.- Develop and maintain relationships with external partners, such as advertising agencies or ad tech vendors, to explore new marketing opportunities and stay ahead of the competition.- Utilize your proficiency in other marketing tools and platforms to support and enhance overall marketing efforts.- Effectively communicate performance marketing strategies, campaign results, and recommendations to key stakeholders.Requirements : - Proven track record of at least 4 years in performance marketing- Masters degree in Marketing, Business Administration or a related field- Experience in B2B Performance Marketing, Preferable with Digital Media Agency- Strong expertise in Meta ads, Google Ads, and other advertising platforms.- Exceptional problem-solving skills and ability to think strategically to drive business growth.- Excellent analytical skills and leverage data, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.- Solid understanding of digital marketing concepts, including, SEM, social media advertising, and email marketing.- Excellent communication and presentation skills- Experience in handling media and creative agency along with affiliate vendor world. (ref:updazz.com)

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